Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
JENNIFER ANISTON PRAISED FOR SHOWING OFF ‘GORGEOUS’ GREY HAIR: ‘REFRESHING’
The Friends star was praised by fans after showcasing her natural hair colour on Instagram for the first time, with many branding it “refreshing”.
Just call it “The One With the Grey Hair.”
Jennifer Aniston is earning praise on Instagram for embracing her natural silver strands in a post announcing the latest launch from her haircare brand, LolaVie.
The 54-year-old’s new Intensive Repair Treatment is meant to be used once a week after shampooing to “reduce breakage and repair the look of existing damage while protecting from future damage,” per the product description.
“Sleep in it, an hour, whatever you want,” the Murder Mystery star recommended in an Instagram Reel.
Fans expressed their excitement over the launch in the comments section — and applauded Aniston for not hiding her own grey roots.
“Well done for allowing grey to come through – refreshing,” one wrote.
“So nice to see. And she’s obviously still gorgeous,” someone replied.
“I hope she stays natural – it’s much more attractive,” a third enthused.
Aniston has been famous for her luscious locks since her Friends days, having made “The Rachel” — her character’s signature shoulder-length, layered ‘do — a national sensation in the ’90s.
But these days, the Morning Show star doesn’t shy away from showing off her natural hair.
In November, Jen struck a post-shower pose on Instagram before styling her damp waves with a little help from LolaVie.
Aniston announced the launch of LolaVie in 2021. Now, the popular celebrity beauty brand even counts fellow Brad Pitt ex Gwyneth Paltrow as a fan.
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