Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
12 Budget-Friendly Tips to Maximize Your Air Conditioner’s Efficiency
As summer approaches and temperatures rise, energy bills often follow suit as air conditioners work overtime. Fortunately, there are ways to keep your home cool while maintaining energy efficiency and keeping costs manageable.
While air conditioning is a lifesaver during sweltering heat, it comes with environmental trade-offs. Air conditioners are a significant contributor to greenhouse gas emissions, which exacerbate global warming and lead to more extreme heat waves. Scientists warn that temperatures are expected to rise annually, but you can strike a balance between staying comfortable and reducing environmental impact.
Here are 12 practical tips to help:
1. Clean Your Air Conditioner
Blocked vents and dirty filters hinder airflow, forcing your air conditioner to work harder. Regularly cleaning the vents, filters, and ducts—or hiring a professional to do so—ensures smooth airflow, improving efficiency and lowering energy costs.
2. Schedule Professional Maintenance
Even if you handle basic cleaning yourself, it’s wise to have a professional inspect your air conditioning system. They can identify issues such as faulty wiring or poor airflow, helping prevent costly repairs later.
3. Maintain a Consistent Temperature
Avoid large temperature fluctuations during the day. Keeping the thermostat steady reduces strain on your air conditioner during peak heat hours.
4. Opt for a Higher Temperature
Setting the thermostat to around 70°F instead of lower temperatures can cut energy use by up to 20%. Lowering the temperature too much not only increases costs but also impacts the environment.
5. Turn It Off When Possible
Take advantage of cooler nights and breezy weather by turning off the air conditioner and opening windows. When no one is home, turn off the system or set it to a higher temperature (around 70°F) to conserve energy and give the unit a break.
6. Be Mindful of Peak Hours
Energy usage peaks in the afternoon and evening when temperatures are highest. Spend time at cooler spots, such as a local pool, lake, or air-conditioned public space, to reduce reliance on your air conditioner during these hours.
7. Close Windows During the Day
If you’ve enjoyed cool night breezes with open windows, remember to shut them in the morning to keep the rising heat out.
8. Block Out Sunlight
Closing blinds or curtains during the day can significantly reduce the amount of heat entering your home, keeping your air conditioner from overworking.
9. Use Fans Alongside Your Air Conditioner
Ceiling fans are excellent for circulating cool air, allowing you to rely less on your air conditioner while maintaining a comfortable indoor temperature.
10. Cook Strategically
Minimize the use of heat-producing appliances during the hottest parts of the day. Opt for microwave or slow cooker meals instead of using the oven. Alternatively, prepare cold dishes like salads or charcuterie boards to keep your home cool.
11. Improve Ventilation and Insulation
Proper insulation is key to efficient cooling. Seal any cracks or gaps, use weatherstripping, and ensure your attic or basement is well-insulated to prevent cool air from escaping.
12. Invest in a Smart Thermostat
Although smart thermostats require an upfront investment, their programmable features help optimize energy usage. They can adjust temperatures automatically while you’re away, ensuring efficiency without sacrificing comfort.
By adopting these tips, you can enjoy a cooler, more energy-efficient summer while keeping costs—and your environmental impact—in check.
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