A tragedy in Ogden Canyon claimed the lives of a Utah father and his 16-year-old daughter when their pickup truck was struck by a flying bulldozer.
Reports indicate that Richard Hendrickson, the CEO of Lifetime Products, was in the car with his wife and three children when a tow truck traveling in the opposite direction lost control of the mini bulldozer it was hauling, which then collided with the family’s vehicle.
Hendrickson and his daughter Sally were killed at the spot. The rest of the passengers survived.
The tragic accident took place on Saturday, July 6 while the family were traveling up a narrow two-lane road in Ogden Canyon in eastern Weber County, Utah.
When it tried to turn, about 12:49 p.m, the tow truck hauling heavy equipment was traveling eastbound, as per the Department of Public Safety.
While “negotiating a right-hand curve,” the “bulldozer broke free” from the tow truck and was launched into Hendrickson’s westbound GMC pickup, which was towing a boat.
The surviving passenger were treated for minor injuries.
Tributes from family and friends started pouring in, referring to Hendrickson as to “trusted and cherished” man and a “visionary.”
“It is with profound sadness that we announce the tragic and sudden passing of our CEO and President, Richard David Hendrickson. This heartbreaking incident also claimed the life of one of his daughters, Sally,” Lifetime Products writes in a statement. Describing the man as “more than a company leader,” the statement continues, “He was also a visionary and a friend to many within our business and the wider community.”
Barry Mower, the organization’s founder, contributed to the statement, “He was one of my most trusted and cherished friends and will be sorely missed.”
Utah Governor Spencer Cox expressed his condolences to the family on X, writing, “Richard was a friend and incredible leader. We are heartbroken by his tragic passing with his daughter Sally. We mourn with the surviving members of his family and pray they will find comfort and healing.”
The post of Governor Cox gathered the attention of many. One person commented, “Praying for Richard’s family, this is absolutely senseless! Gov Cox you and your administration MUST do something to strictly regulate and severely penalize unsafe loads.”
Following the tragedy, a petition was initiated to prohibit larger vehicles from using the narrow “two-lane passageway” bordered by the Ogden River on one side and steep mountain cliffs on the other.
As of Tuesday, the petition, which aims to reach 5,000 signatures, had garnered around 3,300. The petition states, “We are raising this petition to enforce regulation on the types of vehicles permitted on Highway 39 that transverses the heart of Ogden Canyon. There is an urgent need to limit the particular categories of vehicles that can drive through this constricted roadway, ensuring the security of all who rely on it.”
Our thoughts and prayers go to the grieving family.
The Woman Complained That Her Raincoat Got Completely Soaked. The Company Remained Silent, and Then Delivered an Epic Response
Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
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