March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
«You Are the Gift That Keeps Giving,» Bruce Willis’ Wife Honors Him on His Birthday With a Heartfelt Post
Bruce Willis celebrated his 69th birthday on March 19, 2024 and his wife decided to honor him publicly. She got candid in a message addressed directly to the fans about how she sees her husband. Needless to say, it can make even the toughest person get emotional.
Emma Hemming Willis, who has been married to Bruce Willis for almost 15 years, didn’t hold back when creating her birthday post for the Hollywood veteran. Alongside a photo of the actor holding one of their daughters, Emma poured her heart in the caption.
«Just like you, we simply adore him,» she began. «What you might not know, but maybe you could imagine, that being wrapped in his arms is the safest place in this whole wide world.»
«He’s a true gentle-man. With so much love to give and share,» she continued. «That’s what I get to see, his true core. I can tell you, it’s so pure and ever so good.»
«Happy Birthday my love. You are the gift that keeps giving 💞»
Bruce, who has been been away from the spotlight ever since his frontotemporal dementia diagnosis was made public in 2023, received nothing but unconditional support from those reacting to the Instagram post, including from his daughters with Demi Moore. «I love you so much. I love him so much! Our Pisces king,» wrote Tallulah; «Love this pic,» added Rummer.
Others spoke on their own experiences living with someone with dementia. «My husband has dementia also. He too is such a kind and gentle soul, still with such capacity for love and laughter. I just wish everyone took the time to see it,» one user commented.
«I know what you mean about seeing his true core. My Dad was diagnosed with FTD in 2021 and for all of the hardship, it really does show you who they are at their essence,» another agreed.
Like Emma, Julia Roberts decided to celebrate her husband’s birthday with a special post on social media. However, the reaction from the public wasn’t quite as heartwarming. Quite a few people brought up an unknown woman in the comments’ section, raising question about how their relationship began. Find out more about it here.
Preview photo credit emmahemingwillis / Instagram, emmahemingwillis / Instagram
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