Dairy Queen store got in serious trouble after posting controversial sign

In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.

Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.

In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.

It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.

The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.

“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.

The sign in Kewaskum

So, what did the sign actually say?

It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

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According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.

“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”

Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.

”Pretty tasteless”

But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.

This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”

Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”

Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.

I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018

In response to the controversy, Dairy Queen released a statement:

“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”

New controversy

Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.

CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.

Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.

Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.

So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?

Fans respond to Kevin Costner’s presence at the Golden Globes—and everyone’s saying the same thing

2023 was a tough year for beloved actor Kevin Costner. After 18 years, he and his wife Christine Baumgartner divorced.

It has been reported that it was Baumgartner who filed for a divorce, which left the Yellowstone star rather shocked by his now ex-wife’s sudden decision.

People close to the couple, however, claim that Baumgartner hated the fact that Costner was working long hours and was away from home for longer periods of time. “During filming, Kevin is not around very much. His absence has been very hard for her,” a source reportedly said.

“Christine doesn’t want him to throw himself into another project. He has been obsessed with filming Horizon since last year. She wasn’t happy about it,” a source reported.

“At times, his career has taken precedence over his home life,” another source added.

“All of this success and excitement over the new project probably took his attention away from his family more than he realized. Since it didn’t look like that would change and likely could get worse, it caused tension at home,” the source added.

After the initial shock and the ugly child support battle, Costner was seen with another woman, singer Jewel.

The two were recently seen together at a tennis event on Richard Branson’s Necker Island for the Inspiring Children Foundation.

As per TMZ, the two took a plane to the Caribbean and spent nearly a week together.

An insider told the magazine, “There was definitely something going on,” confirming that the pair indeed vacationed in the Caribbean together.

Well, no matter how hard he tries to stay away from the spotlight, that’s not an easy thing to do, especially if you are as famous as Costner is.

During the weekend, after presenting an award at the Golden Globes, Costner became a discussion topic. He, alongside America Ferrera, presented the award for Best Female Actor in a Television Series: Musical or Comedy (The Bear’s Ayo Edebiri won).

At one moment, Costner quoted Ferrera’s monologue from the hit movie Barbie, and that triggered loud applause.

“You know, you have a scene that I really love,” Costner stated on stage. “I think a lot of people enjoy that scene. ‘It’s simply difficult to be a woman.’ You’re aware that ‘You’re so attractive.’ You’re so brilliant, and it hurts me that you don’t believe you’re good enough. “That was pretty good.”

Ferrera’s reply was: “Did you, Kevin Costner, memorize my monologue about womanhood from Barbie?”

He confessed that he didn’t really memorize the entire thing but went on to say, “But it’s an important message, and it always serves to remind me what’s possible in cinema. It simply reminds me that when we take our time, get it right, and cinema is at its best, it can be about moments you’ll never forget.”

The duo’s back-and-forth was praised and appreciated by the audience.

“I was laughing so hard with Kevin Costner trying to be serious…and aging well!” “Yay America!” one individual wrote.

“He worked as much on that segment as he did on his english accent in Robin Hood,” another person said.

“Lmao he’s trying so hard to stay serious ,” a third said.

You can take a look at Costner and Ferrera’s award presentation below.

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