In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Neighbor’s Hilarious Response to Halloween Decoration Criticism Went Viral!
It’s spooky season—a time for fun, scares, and a bit of darkness. During this time of year, we expect to see creepy decorations everywhere. It’s not yet time for the cheerful holiday season.
However, just because Halloween is near doesn’t mean we can’t show kindness. One Halloween fan shared this message in a TikTok video that has since gone viral.
Salena Webb loves Halloween. She is a mother of four from South Carolina, and like many others, she celebrates by decorating her yard with Halloween items. Salena created a whole graveyard scene in her front yard, complete with ghosts, spiderwebs, pumpkins, a witch, tombstones, and skeletons carrying a casket. It took a lot of time to set up the display. But when her neighbor came to ask her to take it down, she agreed.
Her neighbor asked her to remove some decorations to make things easier for his elderly father.
Salena shared the moment her neighbor visited her to make the request in a TikTok video. In the video, the neighbor explains, “Hey, I know you’re celebrating Halloween. My dad just got diagnosed with lung cancer. He thinks the decorations are a bit scary.” He then points to the graveyard scene and asks, “Would you mind taking just the casket out?”
Salena felt sympathetic right away. Since her neighbor’s dad often spends time in his garage, which faces her yard, she understood why removing the casket was important. “I didn’t want to be a reminder of what could happen if he doesn’t beat cancer,” she told Insider. “I didn’t want to add stress to someone else’s life.”
Salena removed the casket and gave the skeletons badminton rackets instead. She moved the more scary decorations to her backyard. “I was a little sad at first,” Salena wrote in her TikTok caption, “But I realized that taking away the casket wouldn’t hurt me, but it might help my neighbor feel better as he deals with this news. Kindness is free, and compassion goes a long way.”
Many people praised Salena for her kindness. She posted the video and asked her followers what they would have done in her situation. While some said they wouldn’t have taken down their decorations, many praised Salena for her compassion.
“Now this is what being a good neighbor is all about. Kindness doesn’t cost anything. Thank you!” one user commented.
Another person wrote, “This was beautifully handled. The world needs more people like you! God bless you!”
Salena’s neighbor also appreciated her gesture. After she took down the casket, she brought him a card and some balloons. Even though there was a language barrier between them, she could tell he was thankful. He told her, “You’re good people.”
Leave a Reply