In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
My Son Brought His Fiancée Home – The Moment I Saw Her Face and Learned Her Name, I Immediately Called the Police
When my son brought his fiancée home, I was thrilled to meet the woman who’d stolen his heart. But the moment I saw her face, my excitement was gone. I already knew her and soon had her locked in my basement.
The urge to protect your child never goes away. I’m a mother in her 50s, living in a quiet suburban neighborhood with my husband, Nathan. We’ve been married for over 25 years, and we have one son, Xavier, who’s the light of our lives.
A couple with their son | Source: Midjourney
He’s 22 now and almost out of college. Although he moved away years ago, we’re still a close-knit family. At least, I thought so until a few weeks ago when Xavier shocked us with one phone call.
It was a normal Tuesday evening. Nathan and I were in the living room, half-watching TV and half-dozing off, when the phone rang.
“Mom, Dad, I’ve got some big news!” Xavier boomed through the line. “I’ve met someone. Her name’s Danielle and she’s amazing. We’ve been dating for three months, and—” He paused dramatically. “I proposed, and she said yes!”
A man proposing | Source: Midjourney
I couldn’t speak for a second. There was a lot to process. Woman. Three months. Proposed? “Wait, you’re engaged?” I asked, glancing at my husband, whose jaw was practically on the floor.
“Yup! I wanted to tell you sooner, but Danielle’s pretty shy. She wasn’t ready to meet you guys until now, but I convinced her. Can we come over this weekend for dinner?”
“Of course!” I said, though my mind was already racing with worries and only a little bit of excitement.
A woman on the phone with surprised eyes | Source: Midjourney
Xavier hadn’t mentioned a single girlfriend during his four years at college. No stories about dates, no pictures, nothing. Now he was engaged after dating for only a couple of months! That was insane.
After we hung up, I spoke to my husband. “What do we know about her?” I asked Nathan as we tidied up the house in preparation for the weekend. “Where’s she from? What does she do?”
“Sweets, you heard the same things I heard,” Nathan smiled at me. “Maybe he’s just smitten. You know how young love is.”
A man smiling | Source: Midjourney
That didn’t ease my nerves. I tried calling Xavier the next day to ask more questions, but his answers were vague. “She’s from around here,” he said, and I could hear the smile in his voice. “She’s incredible, Mom. Just wait until you meet her. You’ll find out all you need to know!”
With those words, I decided to let go of my worries for now and focus on the future. I had to prepare for this momentous event. Nathan also reminded me of the possible benefits of our son getting married: grandchildren!
A dreamlike shot of two toddlers | Source: Midjourney
So when the big day arrived, I went all out. I roasted a chicken, baked a cherry pie, and set the table with our nicest dishes.
Nathan splurged on some pricey steaks, too. “This is just in case she prefers beef to chicken. First impressions matter, right?”
“Of course, sweets!” I told him. “Wait, do you think I should make another dessert in case she doesn’t like cherry pie?”
We spent all morning like that. Nathan even mowed the lawn, although I had no idea how that would be helpful. But it got us even more excited.
A man with lawnmower | Source: Midjourney
By the time the doorbell rang, we couldn’t contain our smiles. We must have looked like two people in a horror movie because Xavier stepped back once we opened the door.
“Welcome!” I said, almost screaming.
Xavier smiled tentatively and introduced us to Danielle, who was standing shyly beside him with her shoulders hunched and a small smile.
A couple on a front porch | Source: Midjourney
She was petite, with dark hair and big eyes. Beautiful, really, and she looked good next to my son. But her face… it took only a second for me to recognize her.
Still, I smiled as I welcomed them inside, but I was panicking for a very valid reason.
Just a few months ago, my friend Margaret showed me a photo of a woman who had scammed her son. He had fallen for this woman, who’d convinced him to buy her an expensive engagement ring and give her thousands of dollars for “wedding expenses.”
Engagement ring | Source: Midjourney
Then, she’d disappeared without a trace. Margaret was devastated and had shared the photo with everyone she knew, hoping someone might recognize the scammer. And now, here she was, standing in my living room.
Her hair was a different color, much darker, and she might be wearing blue contact lenses, but I recognized that face. And what happened next was a blur.
Somehow, we sat down. I served dinner, and everyone was talking animatedly. I even answered when I could. But I couldn’t stop staring at Danielle. I also checked my phone discreetly, trying to find the photo Margaret had sent. I must’ve erased it.
A dining table full of food | Source: Midjourney
I’d have to call her later. Suddenly, Nathan coughed. He’d noticed my distraction and asked me to help him in the kitchen.
“What’s going on, Evangeline?” he whispered once we were alone.
“That’s her,” I said urgently. “The scammer Margaret told us about. I’m sure of it.”
“What? The one who broke her son’s heart and stole everything?” Nathan frowned, hands on his hips. “Are you positive? It could just be someone who looks like her.”
A man looking worried | Source: Midjourney
“I’m telling you, Nathan, it’s her,” I insisted. “Margaret shared that photo everywhere she could for months after she disappeared. I need to do something before she hurts Xavier too.”
Nathan sighed but didn’t argue. “Just… be careful. Let’s not accuse anyone without proof.”
When dinner ended, I’d come up with a plan and set it into motion. “Danielle, would you help me pick out a wine from the basement?” I asked, trying to keep my voice steady.
A woman at a table smiling awkwardly | Source: Midjourney
She hesitated but nodded. “Sure,” she said, standing up.
I led her downstairs, trying to be as casual as possible. Luckily, she was shy enough that conversation wasn’t that important. But the moment she stepped into the dimly lit basement, I turned and locked the door behind her.
My hands were shaking as I hurried back upstairs. “Nathan, call the police. Now!”
Xavier shot up from his seat, brows furrowed. “Mom, what are you doing?!” he demanded.
A young man confused | Source: Midjourney
“That woman is not who she says she is,” I said firmly. “She’s scammed people before. I’m protecting you.”
Xavier looked like I’d slapped him. “What? No! You’re wrong! Danielle’s not a scammer. She’s kind, she’s honest, and she’s my fiancée!”
I ignored him, called Margaret, and explained the situation. “Send me that photo of the scammer,” I begged my friend and hung up. Seconds later, my phone buzzed with the image. It was her. There was no doubt in my mind.
A woman wiht blonde hair | Source: Midjourney
I turned my phone to my son and husband. “See? I’m not crazy!”
Luckily, the police arrived shortly after and confirmed I wasn’t crazy. I was just wrong.
Xavier went down to let Danielle out of the basement. And for some reason, she wasn’t scared. She was frustrated but… amused.
A woman with a slight smile | Source: Midjourney
She turned to us with a sigh. “Everyone, this isn’t the first time someone’s mistaken me for that woman,” she said. “I know exactly who you’re talking about. She’s ruined my life, or come close to it. I’ve been taken down to the police station before, and I’ve seen her picture. She’s blonde with brown eyes; my black hair and blue eyes are natural. I’m not her.”
One of the officers looked at her closely, then nodded. “I remember this case. The real scammer did use the name Danielle and avoided police for a long time. I think she even managed to scam someone else before she got caught. She’s been in prison for a while now. I can confirm that this lady isn’t her.”
A police officer smiling | Source: Midjourney
My jaw dropped. I was relieved, yet so ashamed. Why didn’t Margaret know this? “Oh my God! I… I’m so sorry,” I stammered.
To my surprise, Danielle smiled fully and then chuckled. “Well, that was an interesting way to meet my future in-laws,” she joked. “At least I got to pick out a wine.” And she had a great taste too because the bottle she had grabbed was one of the most expensive.
Her words made me laugh, and the tension broke easily.
Xavier hugged her, clearly relieved and so in love. “I told you she wasn’t like that,” he said, shooting me a pointed look.
A couple hugging | Source: Midjourney
That night ended with apologies and a fresh start. Over time, I got to know Danielle and saw how much she truly loved Xavier. She was warm, funny, and an incredibly talented pastry chef who even made her own wedding cake.
As for me, I learned a lesson about jumping to conclusions. While I’m still protective of Xavier, I’m learning to trust his choices. And now, we have a family story we’ll never forget — though I doubt Danielle will let me live it down anytime soon.
A woman embarassed | Source: Midjourney
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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