Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
Shоuld Yоu Rinsе Grоund Вееf?
When it comes to cooking up a storm in the kitchen, ground beef is a culinary superhero. From tacos to spaghetti, this versatile ingredient has the power to turn a simple meal into a flavor-packed feast. But there’s a lingering question that divides kitchen warriors: Should you rinse your ground beef before cooking (or after)?
Some kitchen enthusiasts swear by rinsing their ground beef before (and after) cooking, and they have a few compelling reasons. First and foremost, rinsing can help reduce the fat content of the meat. If you’re trying to cut down on calories or simply want a leaner dish, giving your ground beef a quick rinse under hot water might be the trick.
Rinsing can also help eliminate excess grease, preventing your dish from turning into an oily mess. Imagine a perfect plate of spaghetti, where the star of the show isn’t overshadowed by a pool of unwanted fat. Rinsing can be the hero that sаvеs your meal from becoming a greasy catastrophe.
On the flip side, many cooks argue that rinsing ground beef is a culinary sin. One of the primary concerns is flavor loss. When you rinse ground beef, you risk washing away not only the fat but also some of the savory juices that make your dish delicious. After all, who wants a bland and dry burger when you were aiming for a flavor explosion?
Another point against rinsing is that it can be a messy affair. Picture yourself at the sink, trying to juggle a pound of ground beef while hot water splashes around. It’s not the most glamorous part of cooking, and the cleanup might not be worth the potential benefits.
While rinsing fat from ground beef down the sink might seem likе a convenient solution, it can lead to serious plumbing issues. As the fat cools, it solidifies and can clog pipes over time. This creates a recipe for disaster, potentially causing blockages, slow drainage, and even the need for costly plumbing repairs.
Dispose of fat from ground beef by letting it cool and solidify, then scrape it into a sealable container. Toss the container in the trash, preventing plumbing issues caused by pouring fat down the sink. Proper disposal ensures a smooth-running kitchen and avoids potential pipe blockages.
So, should you rinse your ground beef? The answer depends on your culinary goals and personal preferences, but our short answer is no. If you’re a flavor enthusiast who wants every drop of deliciousness, skipping the rinse is the way to go.
Whether you’re Team Rinse or Team No-Rinse, the most important thing is to enjoy the process of creating mouthwatering meals. In the end, the choice is yours.
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