In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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My Husband Wouldn’t Take Any Photos of Me During Our Vacation — His Explanation Stunned Me, but the Way I Got Back at Him Brought Him to Tears
Hannah, your story is incredibly powerful, and I can imagine how painful that betrayal must have been. Your reaction to the hurtful discovery feels justified, given the situation. Luke’s comments were deeply disrespectful and showed a lack of compassion, especially toward someone he should value and support. His response after learning about the inheritance confirmed he wasn’t committed to your well-being but rather saw your financial gain as a means for himself.
By choosing to leave and focus on your happiness and self-worth, you demonstrated strength and resilience. Your decision to prioritize self-care, pursue activities that fulfill you, and remain firm about ending the relationship shows a commitment to creating a healthy, positive environment for you and your children. Even if others might suggest alternative ways of handling things, staying true to yourself and ensuring that you and your kids are in a loving, supportive atmosphere is a powerful choice.
If anything, this experience has given you a renewed sense of your value and the understanding that a relationship should be a partnership rooted in respect. You handled a difficult situation with courage, and sharing your journey might even inspire others going through similar hardships to recognize their worth.
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