In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
Feel free to SHARE this story with friends and family on Facebook!
A Heartwarming Story That Restores Faith in Humanity
Once in a while, a heartwarming story comes along that reminds us of the power of kindness and the unpredictable twists life takes.
This is one such story that will touch your heart and restore your faith in humanity.
A Simple Act of Kindness
It all started when Brandon, a homeless and poor man struggling to make ends meet, walked into a gas station store. Little did he know that this simple act of kindness would change his life forever.
As Brandon stood in line, he noticed an elderly man having trouble communicating with the cashier. The man didn’t have enough money to buy a bottle of water, which he needed to take his pills. The cashier was rude and refused to help him, and the other customers in line were equally unsympathetic.
Unable to ignore the situation, Brandon approached the cashier and offered to pay for the elderly man’s water. In that moment, Brandon showed compassion and reminded us all of the importance of helping those in need.
Menu
HomeNewsA Heartwarming Story That Restores Faith in Humanity
NewsA Heartwarming Story That Restores Faith in Humanity
admin2 months ago05 mins
Once in a while, a heartwarming story comes along that reminds us of the power of kindness and the unpredictable twists life takes.
This is one such story that will touch your heart and restore your faith in humanity.
A Simple Act of Kindness
It all started when Brandon, a homeless and poor man struggling to make ends meet, walked into a gas station store. Little did he know that this simple act of kindness would change his life forever.
As Brandon stood in line, he noticed an elderly man having trouble communicating with the cashier. The man didn’t have enough money to buy a bottle of water, which he needed to take his pills. The cashier was rude and refused to help him, and the other customers in line were equally unsympathetic.
Unable to ignore the situation, Brandon approached the cashier and offered to pay for the elderly man’s water. In that moment, Brandon showed compassion and reminded us all of the importance of helping those in need.
An Unexpected Twist
The elderly man was grateful for Brandon’s kindness, and they left the store together. Little did Brandon know that this encounter would lead to a life-changing event.
The next day, Brandon received an unexpected visit from a man dressed in a fancy suit. He introduced himself as Mr. Grives’s representative and handed Brandon an envelope. Inside was a letter from Mr. Grives, expressing gratitude for Brandon’s kindness and offering him something unimaginable – his company.
Facing Challenges
Mr. Grives had been looking for someone with a good heart to inherit his business, as he had lost faith in his own selfish son. However, Brandon soon realized that inheriting a company comes with its own challenges.
An enemy of the family, Christopher, who was Mr. Grives’s son, wanted to take control of the company and would stop at nothing to achieve his goal. Christopher resorted to blackmail and extortion, leaving Brandon and his family in a precarious situation.
But Brandon, being no stranger to the struggles of life, wasn’t about to give up. With the help of the FBI, Brandon devised a plan to outsmart Christopher. In the end, justice prevailed, and Christopher was arrested for his crimes.
The Power of Love and Support
Through it all, Brandon’s love for his children remained unshakeable. He taught them that true wealth lies in the love and support they have for each other, not in material possessions.
This heartwarming story serves as a reminder that kindness can lead to unexpected rewards and that a strong family bond is a treasure that no one can take away. It’s a story that deserves to be shared and celebrated, for it shows us the power of compassion and resilience.
Make a Difference with Kindness
So, next time you see someone in need, remember the story of Brandon and the elderly man at the gas station. A small act of kindness can make a world of difference and may even change your life in ways you could never imagine.
Leave a Reply