In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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I Came Home to Find My Kids Outside with Packed Bags, It Was the Hardest Day of My Life
out here with your stuff?”
Jake glanced at his little sister, Emily, who clutched her stuffed rabbit tightly. “You texted us,” he continued, his voice soft. “You said to pack and wait for Dad. He was coming to get us.”
I froze, confusion giving way to panic. “I never sent you a text. Let me see your phone.”
Jake handed me his phone, and as I read the message, my blood ran cold.
“This is your mom. Pack your stuff, take the cash I left, and wait for Dad. He’ll be there soon.”
The words blurred in front of me. I hadn’t sent that message. I’d never tell them to leave. My heart pounded, and a wave of nausea swept over me.
“Mom?” Emily’s voice broke through my panic. Her wide blue eyes searched mine. “Are we going with Dad?”
“No, sweetheart,” I said firmly. “You’re not going anywhere.”
Just as I stood up, trying to figure out what to do, I heard the rumble of a car pulling into the driveway. My blood froze. I turned slowly to see who was behind the wheel.
It was him—Lewis, my ex-husband.
“Kids,” I said, keeping my voice low and steady. “Go inside. Now.”
Jake and Emily hesitated for a moment before grabbing their bags and retreating into the house. I turned to face Lewis, who had already stepped out of his car, wearing that same smug expression I’d grown to despise.
“Well, well,” he sneered. “Leaving the kids alone like this? Great parenting.”
“Are you serious?” I snapped, stepping toward him, my body trembling with anger. “You told them to pack up and wait for you. What are you trying to pull, Lewis?”
He leaned against his car, arms crossed, feigning innocence. “Just looking out for their safety. Maybe if you can’t handle things, they’d be better off with me.”
My anger boiled over. “You lost custody for a reason. Don’t forget that.”
His smirk grew wider. “Maybe that was a mistake.”
Before I could say another word, the front door creaked open. Jake and Emily stood in the doorway, tears streaking their faces, fear written all over them.
“Stop fighting!” Jake’s voice cracked as he pleaded. “Please, Mom. Please, Dad. Stop.”
Seeing their distress, Lewis shrugged, clearly unfazed. Without another word, he got back into his car and sped off, leaving me to pick up the pieces.
As I stood there, watching him disappear down the street, something shifted inside me. I had held it together for the kids, but deep down, I knew this wasn’t over. Lewis wasn’t going to stop. He would keep manipulating them, keep trying to twist the situation in his favor. I had to outsmart him.
I pulled my children into my arms, their tears soaking into my shirt. I made a silent vow to protect them, no matter what it took. I wouldn’t let Lewis turn them against me or make himself the hero in this mess.
I had heard rumors about his new girlfriend, Lisa—a woman who, like everyone else, believed Lewis’s lies about me. He had painted me as the “crazy ex-wife,” the unreasonable one who wouldn’t let him be part of his kids’ lives. But now, I had proof. The fake texts, the custody rulings, years of manipulation—all of it was about to come to light.
Determined, I gathered every piece of evidence I had—messages, legal documents, anything that could expose Lewis for the liar he was. I didn’t want revenge, but I wanted the truth to be known.
I reached out to Lisa, asking if we could meet in private. Surprisingly, she agreed. When we sat down together, I could see the hesitation in her eyes. She was guarded, ready to defend him. But I didn’t approach her with anger. Instead, I calmly laid out the facts, handing her the phone with the fake messages and the legal documents detailing the custody arrangement.
“Look,” I said, my voice steady. “I know what he’s told you about me, but this is the truth.”
Lisa’s eyes widened as she read through the evidence, her confidence wavering. I could see the gears turning in her head, the doubt creeping in.
“I’m not here to ruin your relationship,” I continued. “But I thought you deserved to know who he really is. He’s been manipulating you, just like he manipulated me.”
Lisa glanced up, conflicted. She tried to defend him at first. “He said you were difficult, that you wouldn’t let him see the kids…”
“I’m sure he did,” I said gently. “But the facts speak for themselves.”
She didn’t say much after that, but I could tell she was starting to question everything. It was only a matter of time before she’d realize the truth.
A few weeks later, I heard through a mutual friend that Lisa and Lewis’s relationship was crumbling. She had started confronting him about the lies, and their once-solid bond was unraveling. Small cracks turned into gaping holes, and the web of deception he had spun around her was falling apart.
I didn’t have to lift another finger. The truth had done the work for me.
I didn’t get revenge in the traditional sense, but I got something better—justice. Lewis’s manipulative games had finally caught up with him, and his house of cards was collapsing. It was all I had ever wanted.
And that was enough.
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