In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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I took a job at 70 to save up for my wife’s surgery, but something happened that I never expected.
The fluorescent lights of the discount electronics store hummed, a monotonous drone that seemed to amplify the weariness in Arthur’s bones. At 70, he hadn’t expected to be back in the workforce, but his wife, Eleanor, needed surgery, a costly procedure that their meager savings couldn’t cover. So, he’d taken the job, a part-time gig at a place that sold everything from bargain-bin headphones to refurbished laptops.
The work was tedious, the customers often demanding, but Arthur endured it. He focused on Eleanor, on the image of her healthy and vibrant again, and the days passed.
One afternoon, a man entered the store, his hesitant steps and the white cane tapping ahead of him clearly marking him as visually impaired. He approached the counter, his brow furrowed in concentration. “Excuse me,” he said, his voice soft, “I’m looking for a digital voice recorder. Something simple, for taking notes.”
Arthur, who had been organizing a display of phone chargers, paused and offered a kind smile. “Certainly, sir. We have several options. Let me show you.”
He led the man to a shelf displaying various voice recorders, explaining the features of each model in clear, concise terms. The man listened attentively, nodding occasionally. Finally, he settled on a small, unassuming device. “This one sounds perfect,” he said. “How much is it?”
Arthur checked the price tag. “That’s $39.99, sir.”
But before Arthur could ring up the sale, the store manager, a young man named Kevin, with a slicked-back hairstyle and an air of arrogant impatience, stepped in. “Actually,” he said, his voice laced with a false sweetness, “that model is $79.99.”
The visually impaired man hesitated, his brow furrowed. “That’s… that’s quite a bit more than I expected.”
“It’s a high-quality device,” Kevin insisted, his eyes glinting. “Worth every penny.”
Arthur’s stomach churned. He couldn’t believe what he was hearing. He knew the price, he had just checked it. He couldn’t stand by and let Kevin take advantage of this man’s vulnerability.
“Excuse me, Kevin,” Arthur said, his voice firm, “the price is $39.99. I just checked.”
Kevin’s eyes narrowed. “Are you questioning me, old man?” he hissed, his voice dropping to a low growl.
“I’m correcting you,” Arthur replied, his gaze unwavering. “It’s the right thing to do.”
The visually impaired man, sensing the tension, looked from Arthur to Kevin, his expression confused.
Kevin’s face flushed crimson. “You’re making a fool of yourself,” he spat. “You think you know better than me?”
“I know what’s right,” Arthur said, his voice steady.
“Get out!” Kevin roared, his voice echoing through the store. “You’re fired! You’re nothing but a washed-up old fool. Get out of my sight!”
Arthur stood his ground, his gaze fixed on Kevin. He felt a surge of anger, but he also felt a strange sense of peace. He had done what was right.
He turned to the visually impaired man. “Sir,” he said, his voice gentle, “the price is $39.99. I’m sorry for the confusion.”
The man smiled, a grateful expression spreading across his face. “Thank you,” he said. “Thank you for your honesty.”
Arthur nodded and walked away, leaving Kevin fuming behind the counter. He gathered his belongings, his heart heavy but his conscience clear. As he walked out the door, he knew he had lost his job, but he had gained something far more valuable: his integrity.
The next few days were difficult. Without his job, the burden of Eleanor’s surgery loomed larger than ever. But Arthur refused to despair. He spent his days searching for new opportunities, his determination fueled by his love for Eleanor.
One afternoon, he received a phone call. It was the visually impaired man he had helped. The man, whose name was Thomas, was a lawyer. He had been so impressed by Arthur’s honesty that he wanted to offer him a job.
“I need someone I can trust,” Thomas said, his voice warm. “Someone with integrity. And I believe you’re that person.”
Arthur was overwhelmed. He had never expected such kindness, such generosity. He accepted the job, his heart filled with gratitude.
With his new job, Arthur was able to pay for Eleanor’s surgery. She recovered quickly, her health restored, her smile brighter than ever. Arthur had lost a job, but he had gained a friend, a new career, and a renewed sense of purpose. He had learned that even in the face of adversity, honesty and integrity will always prevail. And that sometimes, the most unexpected acts of kindness can change your life forever.
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