In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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I Opened My Own Auto Repair Shop to Make Women Feel Safe
A female mechanic has gone to lengths to ensure women and non-binary people feel comfortable and at ease whenever they have car troubles. The 25-year-old used to be “anxious” when she needed assistance, and male-dominated repair shops were the only thing available, so she started her own business.
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Zoe Cog, from Manchester, UK, created a safe space for women to look for car assistance, a repair shop she called AutoCog. Although she started out as a receptionist in the industry, she became a mechanic herself. It was then she realized women constantly felt anxious about entering male-dominated repair shops, fearing discrimination or belittling.
“I’ve been the girl on the other end, worried about walking into places like garages and feeling anxious, and although it’s never easy, I like to think I’m an approachable, friendly female who has created a place where you can walk in and feel at ease, regardless of your gender,” she said in an interview.
“I get pleasure out of taking the pressure off the girls and can give as good of a service as any male-owned garage, but also build trust with the people I’m working with,” she added.
The response to Autocog surpassed all expectations, according to her. “Honestly, the response to my garage has been phenomenal and beyond anything I’d ever expected. It’s been an incredible rollercoaster. I’ve had so much support and positive feedback from not just women but also some incredible words from men,” she revealed.
She continued, mentioning how some feedback also proved why a female-owned repair shop was much needed. “Although some of the comments have proved why such a place was needed for us women — that’s for sure. I’ve had people question my ability to do the job as a woman, but I don’t let it get to me,” she said.
Many women are all about fighting gender stereotypes, and inspiring stories come up every day online. An excellent example is Edine, a young woman who stopped removing facial hair and shared how it has changed her life with the world.
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