In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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I Forgot to Leave Lunch Money for My Son, but He Said, ‘Don’t Worry, Mom. I’ll Look in the Cereal Box Where Dad Hides It’
This story is a striking look at the strain that financial struggles and secrecy can place on a marriage. Jess’s discovery of the hidden cash speaks to the tension between her hard work and her husband’s misguided attempt at “protecting” her. The emotional weight here is amplified by her sacrifices — working multiple jobs, sleepless nights, and the constant juggle of responsibilities.
Marcus’s fear-driven decision to stash money, while aiming to shield his family, ends up creating a sense of betrayal. Jess’s response — to take a day for herself using the hidden funds — is both a release of her frustration and a way to reclaim her sense of self-worth. This choice reveals the emotional toll of the secret, as well as the need for open communication in a partnership. Marcus might have felt justified, but Jess’s actions remind him of the importance of honesty and the partnership they’re meant to share.
If I were in Jess’s shoes, I’d likely feel just as frustrated and hurt, though it’s clear Marcus’s intentions weren’t malicious. Still, financial secrecy, especially in challenging times, only breeds resentment. The ending gives hope that Marcus has learned this lesson and that they can rebuild trust.
What would you have done? Would a hidden stash be a dealbreaker or a chance for a fresh conversation on shared priorities?
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