In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
This ‘Angelic’ Child Star Stayed under the Radar — He Looks ‘Unrecognizable’ & Grew Beard to Hide from the Public
Haley Joel Osment: The Journey from Adolescent Star to Skilled Performer
Once a cherished child star, Haley Joel Osment has changed dramatically over the years. Osment’s path in Hollywood has been remarkable, spanning from his early days as a cherubic-faced actor to his current distinguished image.
Haley Joel Osment: The Journey from Adolescent Star to Skilled Performer
Once a cherished child star, Haley Joel Osment has changed dramatically over the years. Osment’s path in Hollywood has been remarkable, spanning from his early days as a cherubic-faced actor to his current distinguished image.
Early Years: 1994–1997
Despite his youth, Osment demonstrated a great ability to portray intense emotions in the early years of his profession. Critics and fans praised him for his captivating performances, which combined a cherubic countenance and boyish innocence to attract viewers.
The Turning Point: 1999
With the publication of “The Sixth Sense,” in 1999, Osment’s career underwent a dramatic shift. He became internationally famous and received critical acclaim for his portrayal of a disturbed young child in the movie, making him one of Hollywood’s brightest young stars.
2000s: The Shift to Adulthood
Osment’s roles and appearance started to change as he grew older and more mature. As a nominee, he went to the Academy Awards and kept taking on difficult parts that revealed his range as an actor.
Difficulties and Development: 2006–2012
Osment had difficulties in the middle of the 2000s, including a well-known incident involving drunk driving. But he saw this time as a chance for personal development, and he eventually returned to the public eye with a fresh appreciation for his work.
Current Time: 2024
Osment is still very successful in the entertainment business today, having starred in movies and television shows that showcase his range as an actor. With a neat beard and an adult manner, he is still well-liked for his life-changing performances and commitment to his work.
From his early years as a young prodigy to his present position as an accomplished actor, Haley Joel Osment’s path in Hollywood has been marked by development, change, and resiliency. His continuing talent and presence in the industry serve as a monument to his incredible career, which is still evolving as an actor and a person.
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