In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Animal rescued from the cold looks like a hairless cat — you’ll never guess what it really is
For many animals, fur is essential because it offers much-needed insulation from the cold. Additionally, it gives them their unique appearances; there are some creatures that you might not even identify when they are fully bald.
A more rarer critter that resembles a hairless cat was just taken up by rescuers. Continue reading to find out more about this unusual species and her improbable survival.
The strangest animal was adopted by Hope for Wildlife, a charitable conservation organization in Nova Scotia, last month. A couple in West Arichat found the animal, suffering in the cold, in their backyard, according to the Canadian Press.
The creature appears to be a Sphynx cat at first glance, but it’s actually a fully hairless raccoon!
Without their distinctive fur pattern that resembles a mask, raccoons are definitely difficult to identify. This small animal, a northern raccoon, suffers from severe alopecia, which has left it entirely bald.
There have been examples of balding raccoons in the past, but nothing like this, according to the rescue: “It’s just tufts of fur around the snout, ankles and feet.” The Canadian Press was informed by Hope Swinimer, director of Hope for Wildlife, that the situation was serious.
Despite being female, the raccoon has been named Rufus in honor of the character from the Kim Possible cartoon who is a naked mole rat.
The rescue said on Facebook that they are still in the process of diagnosing the reason for her hair loss and that it might be an autoimmune condition causing harm to her hair follicles. Not only did they rule out fungal infections, mange, and parasites, but they also noted that her skin looked healthy.
Since raccoons rely on their fur to remain warm and shield their skin from the weather, Rufus’s survival for this extended period of time astounded the rescuers.
“We are astonished that this small lady survived the winter without fur and without getting frostbite or worse!” the Facebook post stated.
They went on to say that she was “her own doing” and that she had a “feisty” personality. Nevertheless, given that she was apparently “down and out upon arrival,” it appears that she was saved just in time.
For a few brief hours, we were in a panic, but then she became hungry and came out. We’ve noticed a significant change since she first came, and she’s becoming really feisty now, Swinimer told The Canadian Press.
Given the situation, Rufus may end up staying at the shelter permanently. In addition to having a dedicated habitat, an outside area with a place to crawl into for warmth, and other facilities like hammocks and nesting boxes, Rufus will have all of these.
We’ve never before seen a raccoon without hair! Rufus’s prolonged survival in the wild is amazing, and we’re happy that she was discovered and is receiving quality care.
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