In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Mum Faced Backlash After Saying Her Baby is “Ugly” in a Viral Tiktok Video
Lucy Baehr didn’t see her daughter Reese as the cutest baby, but a mother’s love transcends mere looks. However, the story didn’t stop there; when she playfully posted her daughter in a TikTok challenge, she encountered a storm of criticism, which Lucy defied with her steadfast maternal affection.
Getting pregnant with Reese had its fair share of ups and downs
Lucy Baehr shared an experience that resonated with many mothers who eagerly anticipate the arrival of their newborn babies, expecting them to be undeniably cute. Hailing from Arkansas, her story took an unusual and humorous twist, capturing the online world’s attention.
Lucy’s journey to motherhood was a real rollercoaster. She’d faced the formidable challenge of infertility and experienced heartbreaking losses. But she was a loving mom to her daughter, Harper, and a dedicated stepmom to Cole. In September 2019, they added a third furry member to the family, a dog, hoping to fill that void in their lives.
Then, in February 2020, she dropped a bombshell: Lucy found out she was pregnant with a baby girl. The news left her overjoyed and, well, a little incredulous. When her daughter, Reese, finally arrived, Lucy’s first reaction was a mix of shock and humor.
She recalls the moment, saying, “I’m pretty sure I looked at my husband and was like, ’She’s healthy?’” It was a perfect way to sum up a surprise that life had thrown her way, making Reese’s arrival a bit less unique than they had anticipated.
“Her nose was incredibly swollen, and her eyes were beady.” The new mom also shared how looking back, not a single person, not even the delivery room nurses, tried to sugarcoat that Reese wasn’t exactly a poster baby for cuteness.
“People just didn’t comment on her appearance,” she laughed.
When Harper, Reese’s sister, got to hold her baby sibling for the first time, even she couldn’t help but notice the striking differences between them. While Baehr’s daughter was likely excited about becoming an older sibling, she couldn’t help but steal a glance at her mother and make a candid observation about Reese’s appearance, describing it as “weird.” Lucy, her mother, reassured Harper, telling her there was some truth to her observation.
The “ugly baby” Tiktok challenge
Most people know it’s almost taboo for mothers to admit their children might not be the cutest openly. Still, Lucy Baehr fearlessly ventured into that territory using TikTok. She joined in on a trend where people shared their experiences of expecting an adorable newborn but being surprised by reality. With a good-natured laugh, the mother of three proudly declared that she had taken the crown in that department!
When Baehr caught the trend of folks sharing photos of their “less-than-cute babies” on TikTok, she couldn’t resist jumping on the bandwagon. At one point, her video had been seen by almost 24 million people. It all turned into a big laugh, with some users jokingly suggesting that her daughter looked like Mr. Bean or Harry Potter’s Dobby!
Most of the comments from her TikTok followers were all in good fun. One person even quipped that Reese looked “like a villager.”
Another person playfully guessed that the little girl definitely took after her father. Someone else couldn’t help but sympathize with the idea that women endure nine months of nausea and drama, only for their kids to come out “looking like their dads.” Another added, “Newborns are rarely, if ever, cute. They’re a ‘trust the process’ kinda creature.”
However, while many on social media found Baehr’s post to be light-hearted fun, some didn’t share the sentiment. Some believed poking fun at a child was in bad taste and sharing such a clip on social media wasn’t right.
The new mom got a lot of heat for poking fun at her baby
Baehr opened up about the criticism she faced, with some people labeling her a “terrible mom.” Critics were concerned that her viral post might negatively impact Reese’s self-esteem. However, Baehr stood her ground, explaining that she was simply being honest.
The mother of three clarified that she intended to normalize the reality of how newborns often looked when they entered the world. She reassured everyone that Reese was perfectly fine. Baehr even pledged to share the story with Reese one day.
She also believed that her daughter would inherit her sense of humor. Her primary aim was to remind mothers that not all newborns fit the typical “perfect-looking” image, and that’s perfectly okay. She emphasized that her video wasn’t meant to be mean-spirited, and she knew Reese wasn’t ugly.
Lucy also shared an Instagram picture of her newborn baby, adding a heartfelt caption explaining the significance of Reese’s name. She deeply loved the little girl, saying, “You were loved long before you got here.”
The glow-up is real
But as a respectable princess, Reese has grown into a beautiful baby. Her mom finally gave her Instagram followers a peek at Reese almost three years after her birth, sharing more photos and even a video clip showcasing how pretty and lively her daughter had become. People in the comments couldn’t help but gush, calling Reese a “beautiful baby girl,” “absolutely precious,” and “a doll.”
Then, on November 4, 2022, Baehr dropped an Instagram video that captured how Reese had changed over the years. She revealed that it took her two years to put the clip together and that it had her feeling a bit emotional. The video showed Reese laughing, smiling, learning to crawl, playing with the family dog, taking her first steps, feeding herself, exploring the world, and transforming into the gorgeous little girl she is now.
Things have been looking up for Reese, who’s now nearly three years old. “Reese is gorgeous,” Baehr proudly said. “She has these huge blue eyes.”
However, Reese’s journey reminds us that beauty truly comes in all shapes and sizes. Her heartwarming transformation and her radiant spirit teach us to embrace our unique selves and appreciate the beauty in every child, no matter how they may look at birth.
Stories like this might sound strange, but they’re pretty common. Just see what other folks shared about their first encounters with their babies.
Preview photo credit lucybaehr / Instagram
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