In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Mom Leaves Note On “Disrespectful” Son’s Door, And Now It’s Going Viral
Being a parent to a cocky, disrespectful teenager is far from easy, and different parents have different approaches to get their children to behave.
One mom, Heidi Johnson, wrote a handwritten letter to her son, Aaron, and shared it on Facebook. She didn’t intend for the post to go viral. She didn’t even intend to make the post public. It was supposed to just be for friends to see, but she does not regret her post or the fact that it’s public.
In the letter to her 13-year-old son, Johnson reprimanded her son treating her like a “roommate.” She went on to give him an itemized bill for rent, food, etc that totaled over $700. If he was going to treat her like a roommate instead of his mom, she would do the same.
Johnson signed the note, “Love Mom,” and she truly does love her son. She followed up the post with another post explaining some backstory to the situation. She also reassured parents who were criticizing her that “I am not going to put my 13 year old on the street if he can’t pay his half of the rent. I am not wanting him to pay anything. I want him to take pride in his home, his space, and appreciate the gifts and blessings we have.”
She added that she never intended for Aaron to pay the bill. Instead, she wanted him to “gain an appreciation of what things cost.” The reason Johnson wrote the note was to make sure her son understood “what life would look like if I was not his ‘parent,’ but rather a ‘roommate.’ It was a lesson about gratitude and respect from the very beginning.”
Johnson also explained that before she wrote the note, her son had lied about doing his homework, and when she told him she was going to restrict his internet access, he responded, “Well, I am making money now.” She explained that the money he was referring to was a little bit of income he was making from his YouTube channel, but not nearly enough to pay for food and rent.
The public note has not hurt Johnson’s relationship with her son. She explained, “He and I still talk as openly as ever. He has apologized multiple times.”
Johnson has also had parents turning to her for advice since she posted the note to her son. She explains, “My post seems to have opened a door, and people feel safe coming to me and asking for advice, venting, or even just have someone bear witness to their experience by listening and opening up and sharing a piece of myself in return.”
Leave a Reply