In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Brad Pitt Finds New Love After Heartbreaking Divorce At 60, And You Might Recognize Her
At one point in time, Brad Pitt might well have been considered the most eligible bachelor on Earth. But no more.
Fans have known for some time now about his romance with Ines de Ramon; the pair are said to have planned to celebrated his milestone 60th birthday with a low-key week.
According to PEOPLE, Pitt wasn’t of a mind to go overboard with the celebrations after ushering in his sixth decade on Monday. It surely says quite a bit about his commitment to De Ramon, then, that he wanted to spend his time with her.
Last month, a source is said to have spoken to PEOPLE and described De Ramon, ex-wife of actor Paul Wesley, as “Brad’s first proper relationship since the divorce” from Angelina Jolie.
Indeed, the Troy star is said to have started introducing the 32-year-old as his girlfriend.
“He introduces [Ines] as his girlfriend,” an insider PEOPLE. “It’s great to see him in a good place. Ines makes him very happy.”
It’s been a rocky road back to happiness for Pitt, whose marriage to Angelina Jolie ended in a tumultuous separation, the wounds of which still don’t appear to have fully healed.
Famously dubbed ‘Brangelina’ in the media, the A-listers fell in love on the set of Mr. and Mrs. Smith, embarking on a romance that stole headlines all over the world.
In 2016, however, Jolie filed for divorce, citing irreconcilable differences. She also moved to request sole custody of the pairs six children, Maddox, Pax, Shiloh, Zahara, Vivienne and Knox.
On January 21, 2021, Angelina Jolie emailed Brad Pitt, an email which has since then made public. In the email, she mentions that she writes “with a heavy heart” to inform Pitt of her decision to sell Miraval, “a business that is centered around alcohol.” This is perhaps a reference to the now infamous plane event where an intoxicated Pitt “choked” one of their children and then “struck another in the face” before he poured alcohol on her and the kids.
As recently as October did Brad find his name in the headlines for a less than savory reason, after an old Instagram story surfaced wherein his adopted son Pax had labeled him a “f****ing awful human being”.
Pax, who was 16 at the time, expressed his displeasure with his father and warned him “the truth will come to light someday.”
“You time and time and again prove yourself to be a terrible and despicable person,” Pax wrote over an image of his father accepting the Oscar for Best Supporting Actor.
“You have no consideration or empathy toward your four youngest children who tremble in fear when in your presence.
“You will never understand the damage you have done to my family because you’re incapable of doing so.
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