How Beauty Standards of the Miss World Pageant Have Changed

On March 9, 2024, the Miss World 2023 pageant was held to choose a beauty queen once again. The crown went to Krystyna Pyszková of the Czech Republic. To honor this event, we decided to take a look at the history of the contest and find out how the jury’s approach to assessing women’s beauty has changed over the decades.

1950s: it all started with a scandal.

Kiki Håkansson (Sweden), Miss World 1951

In 1951, as part of the Festival of Britain, the Festival Bikini Contest was held, which journalists later named Miss World. This event became a scandal because in those days a bikini was considered indecent.

Swedish beauty Kikki Håkansson became the winner of this first pageant. And to this day, she remains the only winner to have received her crown while wearing a bikini. Later, the finalists would wear a one-piece swimsuit or evening gown to the awards ceremony.

Denise Perrier (France), Miss World 1953, and Marita Lindahl (Finland), Miss World 1957

Despite the 1951 bikini scandal, the contest founder Eric Morley was pleased with the public attention and decided to hold the pageant annually. His requirements for potential participants were as follows: single women without children aged 17 to 27.

Corine Rottschäfer (Netherlands), Miss World 1959

In 1959, a major British television channel agreed to broadcast the pageant, thus making it even more popular. Corine Rottschäfer found herself in a delicate situation before the awarding ceremony when she discovered that her evening gown had holes in it. Another contestant lent Corine the dress and eventually finished third, while Corine became the winner.

1960s: Miss World is gaining momentum.

Katharina Lodders (Netherlands), Miss World 1962

In the 1960s, the Miss World pageant became one of the most watched television shows. The cash prize for the winner was increased from £500 to £2,500. In 1961, the requirements for contestants were also changed: the upper age limit was now 25 years old.

Katharina Lodders, who was crowned in 1962, addressed these criteria in her own way. On collecting the award, she said out loud, «I don’t think I’m the most beautiful girl in the world — I am the most beautiful girl here.»

Ann Sidney (Great Britain), Miss World 1964

In 1964, the winner was Ann Sidney, who later made a career in the movie industry. By the way, Morley introduced a new rule that same year: he forbade the mothers of contestants to accompany their daughters. The reason why was because the mother of one of the girls caused a lot of inconvenience to the organizers, getting involved in their work.

Reita Faria (India), Miss World 1966

In the late 1960s, the contest became even bigger. In 1966, Morley sent invitations to more than 70 countries, 66 of which were happy to respond. And in 1968, for the first time in the history of the event, a married girl was allowed to participate. In the 1970s, however, a strict criterion for the marital status of contestants was reintroduced: single only, period.

1970s: feminists change the essence of the pageant.

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Jennifer Hosten (Grenada), Miss World 1970

The beginning of the decade was marked by a new scandal. In 1970, a week before the pageant, British feminists claimed that Miss World objectified women and threatened to interrupt the show. And they did it. When the event was in full swing, some female guests rose from their seats and began to blow whistles, jingle rattles and shout slogans. Later, the movie Misbehaviour starring Keira Knightley was based on these events.

In 1970, Jennifer Hosten won the crown. She became the first black woman to win it.

Marie Stävin (Sweden), Miss World 1977, and Silvana Suárez (Argentina), Miss World 1978

The conflict with feminists forced the organizers to think about the message the pageant was sending to the world. And in 1972, Eric Morley and his wife announced that the event would now be held under the slogan «Beauty With a Purpose.» The contestants were also required to present their charity projects to the jury.

1980s: «Beauty With a Purpose»

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Mariasela Álvarez (Dominican Republic), Miss World 1982

In the 1980s, the slogan «Beauty With a Purpose» got another meaning: new tests of intelligence and personality were added to the contest program. In the eyes of the judges, the contestants’ personal qualities became as important as their looks.

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Giselle Laronde (Trinidad and Tobago), Miss World 1986

In the second half of the decade, the contest became criticized again. The public in different countries didn’t like the fact that girls were judged only by representatives of Western countries. And in 1986, Morley decided to hold the preliminaries of the contest in Macau and give the Eastern judges the opportunity to select the contestants. The winner that year was Giselle Laronde from Trinidad and Tobago. This was the first time a representative of this country won the crown.

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Ulla Weigerstorfer (Austria), Miss World 1987

And in 1987, the organizers ignored their own rule that allowed to participate girls aged only 17 to 25 and let a 26-year-old beauty to compete for the crown. Later, the upper age limit would be made 27 again.

1990s: crisis

Aishwarya Rai (India), Miss World 1994

In the early 1990s, the popularity of the contest began to decline, and major TV channels stopped broadcasting it. But Morley wasn’t going to give up and managed to find ways to organize the contest at a lower cost.

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Yukta Mookhey (India), Miss World 1999

In the second half of the decade, the organizers decided to gather a jury of representatives of different professions from all over the world in order to increase the interest of the audience. So, now beauties were judged by actors and actresses, athletes, magazine editors, and top models from different countries.

2000s: a woman takes the reins.

Agbani Darego (Nigeria), Miss World 2001

In 2000, Eric Morley passed away, so his wife Julia took on her husband’s work and decided to make some adjustments. For example, she called the pageant «stupid and horrible» and promised to make it «more positive» for women. She condemned the part of the show where girls had to first parade around in swimsuits and then give interviews about their life ambitions. «Not because I thought there was something wrong, horrible, and unnatural about swimsuits, but I thought you generally don’t feel comfortable if someone is interviewing you in a tux, and you are in a bathing suit,» Julia said.

Rosanna Davison (Ireland), Miss World 2003, and Kaiane Aldorino (Gibraltar), Miss World 2009

In 2004, Julia Morley surpassed her spouse by managing to gather a then record number of participating countries — 107 girls took part in the competition.

2010s: no swimsuits

Megan Young (Philippines), Miss World 2013

In 2013, the contestants traveled to Bali. It was the first time the event was held in Southeast Asia. Also, for the first time in the history of the contest, a girl from the Philippines, Megan Young, won the crown.

Manushi Chhillar (India), Miss World 2017

Julia Morley, who had previously voiced her discontent with overly revealing costumes of contestants,
decided to remove the swimsuit competition from the pageant in 2015. She said, «We are really not looking at her bottom. We are really listening to her speak.»

2020s: what’s next?

Karolina Bielawska (Poland), Miss World 2021

The first event of the new decade wasn’t really big. In 2022, the number of countries participating in the contest was the smallest since 2003 — only 97. The winner was Karolina Bielawska from Poland. Next time, the Miss World jury gathered in 2024 and crowned Krystyna Pyszková from the Czech Republic.

Krystyna Pyszková (Czech Republic), Miss World 2023

Since modern trends criticize various beauty standards, there is a possibility that the Miss World organizers will choose to stop using any selection criteria for future contestants, following the example of Miss Universe. In 2023, the latter removed the upper age limit for contestants. And since Julia Morley suggests that it is personality that should be evaluated, we are sure that changes in the contest are not long to wait.

Speaking about Miss Universe. Here’s what 16 Miss Universe winners look like now.

Preview photo credit Harry Pot / Nationaal Archief / Wikimedia CommonsCC BY-SA 3.0 NL DEEDHistoria de la belleza / Wikimedia Commons, EAST NEWS, Rajanish Kakade / Associated Press / East News

My Boyfriend Invited Me to Thanksgiving with His Family, but When They Showed Me Their Family Photos, We Were All Shocked

When Liz joins her boyfriend Jim’s family for Thanksgiving, she’s charmed by their warmth and quirky traditions, until an innocent dive into family photo albums takes a creepy turn. A mysterious woman appears in the background of decades-old pictures, sending the family into a supernatural panic. But just as chaos peaks, Jim drops a bombshell…

Thanksgiving at Jim’s family home felt like stepping into a holiday movie. You know, the kind with twinkling lights, a crackling fireplace, and the scent of homemade pie wafting through the air.

A cozy living room | Source: Midjourney

A cozy living room | Source: Midjourney

His mom, Eleanor, buzzed around the kitchen with effortless grace, pulling out a golden-brown turkey and buttery rolls. His dad, Harold, delivered groan-worthy dad jokes at regular intervals, while his younger brother, Max, showed me the quirky traditions that made this family unforgettable.

“Here,” Max said, handing me a ridiculous turkey hat with googly eyes. “It’s mandatory for the family photo.”

I laughed as Jim slipped one on too, rolling his eyes in mock despair.

A woman wearing a turkey hat | Source: Midjourney

A woman wearing a turkey hat | Source: Midjourney

“Yeah, welcome to the clan, Lizzie,” he said. “We’re all prisoners to Mom’s traditions.”

I didn’t feel like a prisoner at all. This was the kind of family dynamic I’d always dreamed of. It was the laughter, the warmth, and everyone working in sync, even if it was chaotic. I loved it all.

After dinner, as we settled into the cozy living room, Eleanor clapped her hands.

“Now, Liz, since you’re new to the fold, it’s time for the tradition!”

A smiling woman | Source: Midjourney

A smiling woman | Source: Midjourney

Jim visibly stiffened next to me.

“Mom, no, let’s skip it this year. We don’t need to do that every time I bring someone home!”

“Oh, don’t be silly, honey!” she said, waving him off. “You’ll love this, Liz! We always show Jim’s baby photos, and let me tell you, darling, it’s a hoot!”

Jim groaned.

A man sitting on a couch | Source: Midjourney

A man sitting on a couch | Source: Midjourney

“Brace yourself, babe,” he muttered to me, picking up his glass of whiskey.

Eleanor emerged from the hall with a gigantic, worn photo album. She flipped it open with gusto, and the room lit up with laughter.

This. I loved this. My family hadn’t been very close. My parents tried when we were younger, but at some point, they realized that they didn’t want to do the close parenting thing. For Thanksgiving this year, my brother was with his friends and my parents were in China.

A glass of whiskey on a coffee table | Source: Midjourney

A glass of whiskey on a coffee table | Source: Midjourney

“Oh! I love this one!” Eleanor said.

It was a photo of baby Jim, and he was undeniably adorable. He was sitting in a high chair, covered in spaghetti. Then there was another one of him as a toddler wearing an oversized Spiderman costume. The captions, written in Eleanor’s cheerful scrawl, were as embarrassing as promised.

“Look at this one!” Max howled. “Jim in the tub with rubber ducks!”

A little boy in a bathtub with rubber ducks | Source: Midjourney

A little boy in a bathtub with rubber ducks | Source: Midjourney

Jim buried his face in his hands while everyone laughed.

“I hate this tradition,” he mumbled, though I could see a hint of a smile.

Then Eleanor turned a page, and the atmosphere shifted.

My eyes landed on a photo of the family posing in their front yard. It was a charming scene—little Jim holding Max’s hand, Eleanor smiling brightly, and Harold standing proudly behind them.

A woman looking at an album | Source: Midjourney

A woman looking at an album | Source: Midjourney

But in the background, blurred yet unmistakable, was a woman. She wasn’t smiling, and something about her felt… off.

“Who’s that?” I asked, pointing to the figure.

Eleanor frowned.

“Who’s who, dear?”

A woman looking concerned | Source: Midjourney

A woman looking concerned | Source: Midjourney

“There,” I said, leaning closer. “Behind you all. The woman.”

The room grew quiet. Everyone leaned in, and Harold’s face went pale.

“I… I don’t remember anyone being there,” Eleanor said, her voice trembling slightly.

“Maybe it’s a neighbor?” Max suggested, but his tone was uncertain.

A close up of an older man | Source: Midjourney

A close up of an older man | Source: Midjourney

He turned the page, and my stomach dropped.

There she was again!

This time, she was standing under a tree in the background, her face partially obscured by shadows.

Eleanor clutched her chest.

“What is happening? Who is she? Why is she in our photos? Max, pass me my rosary!”

A rosary on a table | Source: Midjourney

A rosary on a table | Source: Midjourney

“This… this doesn’t make sense. These pictures are years apart. How could the same woman be in different places?” Harold muttered.

“I need to call Father Thomas,” Eleanor said, pacing the living room. “This is not normal!”

Jim, sitting silently beside me, started shaking slightly. At first, I thought he was overwhelmed. Then I realized he was holding back laughter.

A panicked older woman | Source: Midjourney

A panicked older woman | Source: Midjourney

“Oh my goodness,” Eleanor whispered, her eyes wide. “Is she a ghost? Has she been following us all these years? I told you, Harold! That house we lived in before this one wasn’t right! I told you something felt off…”

Max flipped through the album frantically. The mysterious woman appeared in photo after photo—at the park, behind a picnic table, peering through a window.

And at every page turn, Eleanor’s face paled even further.

A stack of albums on a table | Source: Midjourney

A stack of albums on a table | Source: Midjourney

“This is why I always told you to sage the house, Harold! You never listen to me, do you? Look now! I don’t know whether to laugh or cry!”

Jim finally lost it, doubling over with laughter.

“Mom, stop! Stop!” he gasped, tears streaming down his face.

Eleanor spun around, suddenly furious.

A woman holding a large bundle of sage | Source: Midjourney

A woman holding a large bundle of sage | Source: Midjourney

“Why are you laughing, Jim?” she asked. “This isn’t funny! Not at all!”

My boyfriend wiped his eyes, barely able to speak through his laughter.

“Because… because I know who she is.”

Everyone froze, myself included. What was this man on about?

A laughing man | Source: Midjourney

A laughing man | Source: Midjourney

“What? You what?” Eleanor shrieked, throwing a cushion at him.

Jim grinned, holding up his hands.

“Okay, okay! Calm down! It’s just a prank.”

“It’s a what?” Harold gasped.

“Excuse me, what?” Eleanor said, holding her chest.

A woman holding a cushion | Source: Midjourney

A woman holding a cushion | Source: Midjourney

“It’s Photoshop,” he admitted, still grinning. “I learned it for my design certification course. They said that the edits needed to be convincing to pass. So, I used our family photos as practice.”

Eleanor’s jaw dropped.

“You Photoshopped a creepy woman into our family photos? Why on earth would you do that? Where are the originals?”

“Relax, they’re tucked behind the edited photos.”

A man using his laptop | Source: Midjourney

A man using his laptop | Source: Midjourney

“Don’t you tell me to relax,” Eleanor said, but we could all see that she had calmed down.

Jim smirked, leaning back on the couch.

“Because you take out these albums every single year and humiliate me in front of whoever I’m dating or family that’s visiting. Every. Single. Time. I told you to stop, and you didn’t. So, I decided to get even with you and Dad.”

A man sitting on a couch | Source: Midjourney

A man sitting on a couch | Source: Midjourney

Max doubled over laughing. “This is the best thing you’ve ever done, bro!”

Harold, who’d been silent for most of the reveal, finally let out a chuckle.

“Well, you’ve got to admit, Eleanor, this is memorable!”

Her face was a mix of horror and reluctant amusement.

A laughing man | Source: Midjourney

A laughing man | Source: Midjourney

“You scared us half to death, Jim! I thought we were being haunted.”

“Oh, come on, Mom,” my boyfriend laughed. “Admit it, this is way more entertaining than baby Jim in a bathtub.”

For a moment, Eleanor just stared at him, her lips pressed tight. Then, to everyone’s relief, she started laughing. It was the kind of laughter that shook her shoulders and made her wipe tears from her eyes.

“All right, all right,” she said, holding up her hands. “You win. But you’re sorting out that entire album tomorrow!”

A laughing older woman | Source: Midjourney

A laughing older woman | Source: Midjourney

“Deal,” Jim said, still grinning.

As the laughter died down, Jim turned to me, his expression sheepish.

“So, Lizzie, welcome to the family?” he said.

I couldn’t stop laughing. It was ridiculous, yes, but it also showed me something about Jim. He wasn’t just clever. He knew how to stand up for himself in the funniest, most unexpected ways.

A smiling woman holding a mug | Source: Midjourney

A smiling woman holding a mug | Source: Midjourney

This family wasn’t perfect, but they were wholesome, and they were real. And I adored that.

“Come on, it’s time for ice cream cones with all the toppings,” Harold said. “Jim, for pranking us, you do the scooping!”

That night, as we said our goodbyes, Eleanor gave me a warm hug.

“I hope you’ll come back for Christmas, my dear,” she said, her eyes shining.

A tub of ice cream and toppings | Source: Midjourney

A tub of ice cream and toppings | Source: Midjourney

I glanced at Jim and smirked.

“I will,” I said. “But only if the photos are ghost-free.”

Eleanor laughed, and Jim groaned. “You’ll never let me live this down, will you?”

A woman standing in a doorway and laughing | Source: Midjourney

A woman standing in a doorway and laughing | Source: Midjourney

“Never,” I said, slipping my hand into his.

“But I think I’ll sage the house, just in case,” Eleanor said seriously.

As we drove home, turkey hats tucked into the backseat, I couldn’t help but think—I love this goofy, chaotic family already.

A couple sitting in a car | Source: Midjourney

A couple sitting in a car | Source: Midjourney

What would you have done?

If you enjoyed this story, here’s another one for you |

Priest Conducting Funeral Service for Wealthy Woman Leaned over Her Coffin – He Was Stunned to the Core by What He Saw

When Father Michael is conducting a funeral service for a woman, he notices an oddly shaped birthmark on her neck, exactly like his own. What comes next is a journey of self-discovery through the grieving process. Will Father Michael get the answers he so desperately wants to find?

The cathedral was silent, veiled in the heavy air of loss. Shadows from towering candles flickered along the marble floor as mourners dressed in black filled the pews, their heads bowed in reverence.

A funeral in a cathedral | Source: Midjourney

A funeral in a cathedral | Source: Midjourney

Eleanor, known throughout the community as a generous but reserved woman, had left behind both a sizable fortune and an enduring mystery.

Father Michael took a deep breath, the weight of yet another funeral pressing on him as he approached her casket. He’d never met Eleanor in person, yet something about her presence had always seemed familiar, almost hauntingly so.

As he moved closer, a strange compulsion stopped him. It was something that he couldn’t explain.

A priest in a cathedral | Source: Midjourney

A priest in a cathedral | Source: Midjourney

He paused, then leaned in, bowing his head to begin the prayer. But as he did, his gaze drifted to her neck, and he froze.

Just behind her ear, a small, purplish birthmark stood out against her pale skin. It was almost shaped like a plum, the same shape and color as the one he had carried his whole life.

“How?” he muttered. “What does this mean?”

A woman in a casket | Source: Midjourney

A woman in a casket | Source: Midjourney

A chill shot through him, his hand reaching up to press against his neck. He was well aware that everyone was looking at him, but still, he couldn’t help himself.

This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.

The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.

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