Emily was appalled when she overheard her mother-in-law and husband plotting in hushed tones. Their plan to hide food from her because they thought she was “too fat” was deeply upsetting. Striving to put an end to this toxic behavior, Emily cleverly orchestrated a fitting revenge neither would anticipate.
“Honey, but you don’t want to live with an elephant, do you?” Noele’s voice rang from the kitchen.
I froze on the couch, my knitting needles suspended. Did I hear that correctly? My heart pounded as I strained to hear more.
“I don’t, but she’ll notice it and start asking questions,” my husband replied with uncertainty.
“Act clueless. I’ll remove all the food. I’m ashamed that my daughter-in-law is so large. She’s too fat,” Noele continued, her voice laced with contempt.
My heart felt as if it shattered into countless pieces. Three years ago, after having our son at 40, I struggled to regain my pre-pregnancy body.
I toiled long hours to support our family, even extending financial help to Noele when she needed it. How could she say such hurtful things about me?
Setting down my knitting, I stared at the wall, trying to process the conversation I had just overheard. Tears welled up, but I blinked them back. I didn’t want to break down now.
My phone buzzed, pulling me from my thoughts. I realized I had been sitting in a daze, replaying the events of the previous week when Noele had visited us.
Unbeknownst to me, the missing food was her doing. She had been stealthily clearing out the fridge, not wanting her son to be married to a “fat” woman.
Taking a deep breath, I checked the phone. It was a message from Alexander, my husband.
It read: “Hey honey, don’t wait up. My friends are insisting I stay a little longer :)”
Recently, he always seemed to have an excuse to stay out. I began to wonder if my weight was the reason. Did he really see me as an elephant?
Fake Meat Industry Gets Cold Shoulder From Consumers Again As Beyond Meat Faces…Meat
Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.
Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.
The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.
It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.
Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.
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