Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
I Adopted a Baby Left at the Fire Station – 5 Years Later, a Woman Knocked on My Door & Said, ‘You Have to Give My Child Back’
Five years ago, I found a newborn abandoned at my fire station and made him my son. Just as our life together felt complete, a woman appeared at my door, trembling with a plea that turned my world upside down.
The wind howled that night, rattling the windows of Fire Station #14. I was halfway through my shift, sipping lukewarm coffee, when Joe, my partner, walked in. He had that usual smirk on his face.
A firefighter drinking coffee | Source: Midjourney
“Man, you’re gonna drink yourself into an ulcer with that sludge,” he teased, pointing at my cup.
“It’s caffeine. It works. Don’t ask for miracles,” I shot back, grinning.
Joe sat down, flipping through a magazine. Outside, the streets were quiet, the kind of eerie calm that keeps firefighters on edge. That’s when we heard a faint cry, barely audible over the wind.
Two firefighters looking to their side | Source: Midjourney
Joe raised an eyebrow. “You hear that?”
“Yeah,” I said, already on my feet.
We stepped out into the cold, the wind biting through our jackets. The sound was coming from near the station’s front door. Joe spotted a basket tucked in the shadows.
“No way,” he muttered, rushing ahead.
A basket with a newborn | Source: Midjourney
Inside the basket was a tiny baby wrapped in a threadbare blanket. His cheeks were red from the cold, his cries weak but steady.
“Holy…,” Joe whispered. “What do we do?”
I crouched down, gently picking up the baby. He couldn’t have been more than a few days old. His tiny hand curled around my finger, and something shifted inside me.
A firefighter gently cradling a newborn baby | Source: Midjourney
“We call Child protective services,” Joe said firmly, though his voice softened as he looked at the baby.
“Yeah, of course,” I replied, but I couldn’t take my eyes off the little guy. He was so small, so fragile.
In the weeks that followed, I couldn’t stop thinking about him. CPS named him “Baby Boy Doe” and placed him in temporary care. I found excuses to call for updates more often than I should’ve.
A firefighter talking on his phone | Source: Midjourney
Joe noticed. He leaned back in his chair, studying me. “You thinking about it? Adopting him?”
“I don’t know,” I said, though my heart already knew the answer.
The adoption process was the hardest thing I’d ever done. The paperwork was endless. Every step felt like someone was waiting to tell me I wasn’t good enough. A firefighter? Single? What did I know about raising a baby?
A man signing papers | Source: Pexels
Social workers came to inspect my home. They asked about my hours, support system, and parenting plans. I lost sleep over it, replaying every conversation in my head.
Joe was my biggest cheerleader. “You’re gonna nail this, man. That kid’s lucky to have you,” he said, clapping me on the back after a particularly rough day.
Months later, I got the call when no one came to claim him. I was officially his dad.
A happy man holding his phone | Source: Midjourney
I named him Leo because he was strong and determined, just like a little lion. The first time he smiled at me, I knew I’d made the right choice.
“Leo,” I said, holding him close, “you and me, buddy. We’ve got this.”
A smiling curious baby | Source: Pexels
Life with Leo was a whirlwind. Mornings were a scramble to get both of us ready. He’d insist on wearing mismatched socks because “dinosaurs don’t care about colors,” and I couldn’t argue with that logic. Breakfast was usually a mess, with cereal everywhere except the bowl.
“Daddy, what’s a pterodactyl eat?” he’d ask, spoon mid-air.
A boy eating cereal | Source: Pexels
“Fish, mostly,” I said, sipping my coffee.
“Yuck! I’m never eating fish!”
Evenings were our time. Bedtime stories were mandatory, though Leo often “corrected” them.
“The T. rex doesn’t chase the jeep, Daddy. It’s too big for cars.”
I’d laugh and promise to stick to the facts. Joe was a regular part of our life, dropping by with pizza or helping out when my shifts ran late.
Two firefighters at a station | Source: Midjourney
Parenting wasn’t always easy. There were nights when Leo’s nightmares had him crying in my arms, and I’d feel the weight of being his everything. I learned to balance fire station shifts with parent-teacher meetings and soccer practice.
One night, we were building a cardboard Jurassic Park on the living room floor when a knock at the door broke our laughter.
“I’ll get it,” I said, brushing off tape from my hands.
A man walking to answer the door | Source: Midjourney
Standing there was a woman, her face pale, her hair tied back in a messy bun. She looked exhausted but determined.
“Can I help you?” I asked.
Her eyes darted past me to Leo, peeking around the corner.
“You,” she said, her voice trembling. “You have to give my child back.”
My stomach twisted. “Who are you?”
A nervous woman on a porch | Source: Midjourney
She hesitated, tears welling up. “I’m his mother. Leo, that’s his name, right?”
I stepped out, shutting the door behind me. “You can’t just show up here. It’s been five years. Five. Where were you?”
Her shoulders shook. “I didn’t want to leave him. I had no choice. No money, no home… I thought leaving him somewhere safe was better than what I could give him.”
“And now you think you can just walk back in?” I snapped.
An angry man talking to a woman on his doorstep | Source: Midjourney
She flinched. “No. I don’t want to take him away. I just want… I want to see him. To know him. Please.”
I wanted to slam the door to protect Leo from whatever this was. But something in her raw and broken voice stopped me.
Leo opened the door a crack. “Daddy? Who is she?”
I sighed, kneeling to his level. “Buddy, this is someone who… knew you when you were little.”
A man talking to his son | Source: Midjourney
The woman stepped forward, her hands trembling. “Leo, I’m your… I’m the woman who brought you into this world.”
Leo blinked, clutching his stuffed dinosaur. “Why’s she crying?”
She wiped her cheeks. “I’m just happy to see you. And I wanted to spend some time with you.”
Leo stepped closer to me, his small hand gripping mine tightly. “Do I have to go with her?”
A young boy hiding behind his father | Source: Midjourney
“No,” I said firmly. “No one’s going anywhere.”
She nodded, tears streaming. “I don’t want to hurt him. I just want a chance to explain. To be in his life, even a little.”
I stared at her, my chest tight. “We’ll see. But it’s not just about you. It’s about what’s best for him.”
A serious man talking to a woman | Source: Midjourney
That night, I sat by Leo’s bed, watching him sleep. My mind raced with questions and fears. Could I trust her? Would she hurt him again? And yet, I couldn’t ignore the look in her eyes — the same love I felt for Leo.
For the first time since I found him, I didn’t know what to do.
A man playing with his son | Source: Midjourney
At first, I didn’t trust her. How could I? She’d abandoned Leo once. I wasn’t about to let her waltz back in and disrupt his life. But she was persistent in a quiet, patient way.
Her name was Emily. She showed up at Leo’s soccer games, sitting on the far end of the bleachers with a book, watching but not interfering. She brought small gifts like a dinosaur book or a solar system puzzle.
A woman and her son | Source: Pexels
Leo was hesitant at first, sticking close to me at games or waving her off when she tried to talk to him. But little by little, her presence became a part of our routine.
One day after practice, Leo tugged on my sleeve. “Can she come for pizza with us?”
Emily looked at me, her eyes hopeful but guarded. I sighed, nodding. “Sure, buddy.”
Eating pizza | Source: Pexels
It wasn’t easy for me to let her in. I still had doubts. “What if she bails again?” I asked Joe one night after Leo had gone to bed.
Joe shrugged. “Maybe she will. Maybe she won’t. But you’re strong enough to handle it if she does. And Leo… he’s got you.”
Two mature firefighters talking | Source: Midjourney
While Leo was building a T. rex model at the table one evening, Emily turned to me. “Thank you for letting me be here. I know it’s not easy for you.”
I nodded, still unsure of what to say. “He’s my son. That hasn’t changed.”
“And it won’t,” she said firmly. “I don’t want to take your place. I just want to be part of his life.”
A serious woman talking to a man in the living room | Source: Midjourney
Years passed, and we found our rhythm. Emily became a steady presence, not a threat but a part of our family. Co-parenting wasn’t always smooth, but we made it work.
“You’re a good dad,” she whispered once as we watched Leo sleep.
“And you’re not half-bad as a mom,” I admitted, a small smile creeping onto my face.
A man and a woman talking in a teenager’s room | Source: Midjourney
The years flew by. Before I knew it, Leo was 17, standing on a stage in his high school graduation gown. He’d grown into a confident, kind young man and my heart swelled with pride.
Emily sat next to me, tears in her eyes as the principal called his name. Leo took the stage, his grin wide as he accepted his diploma. He looked at both of us in the crowd and waved.
A happy man with his high school diploma | Source: Midjourney
Later that night, we stood in the kitchen, laughing as Leo told stories about his teachers. Emily and I exchanged a glance of mutual pride and understanding.
“We did good,” she said, her voice soft.
I nodded. “Yeah, we did.”
A happy mature man and woman | Source: Pexels
Looking back, I never could’ve imagined how my life would turn out. I went from being a single firefighter to a father and then to a co-parent with the woman who once left Leo behind.
It wasn’t an easy journey, but it was worth every sleepless night, hard conversation, and moment of doubt. Because, in the end, family isn’t about perfection. It’s about showing up, loving fiercely, and growing together.
A smiling mature man | Source: Pexels
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