In-N-Out Stuns Fans with Controversial Announcement After 75 Years: A Bold Move of Genius

Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.

If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:

This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.

You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.

It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.

On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.

“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.

The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.

Her photo wearing a bikini on the beach is being shared but thousands and when the camera zooms out we understand why

What was supposed to be a day filled with fun and joy turned into a tragic incident for the grad-student at The University of Georgia, Aimee Copeland.

That day in 2012, she and her friends decided to go on a trip to a small lake, where they could zipline over the water. This sounded like a great idea which they all loved the moment they heard it.

Unfortunately, when it was Aimee’s turn to have some fun, the the cable snapped and she fell down a cliff. Sadly, she lost her leg that day.

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Aimee was rushed to the hospital, and once there doctors had more horrific news. Aimme contracted a very serious flesh-eating bacteria which infected her wound. It was a matter of hours if she would survive or live.

The bacteria she had is known as Aeromonas hydrophila. This bacteria easily leads to a life-threatening condition known as necrotizing fasciitis, commonly referred to as a flesh-eating disease.

It required 11 surgeries for her life to be saved, but she lost both her hands and legs which needed to be amputated.

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However, as brave as she has been, this young woman didn’t let the tragedy stay on her way of living her life to the best of her abilities.

Four years after the incident, Aimee shared a photo of herself at the beach, wearing a bikini and putting a huge smile on her face.

Many found inspiration in the photo and it was soon shared on the social media thousands of times with many saying that Aimee is a true inspiration.

Aimee Copeland (Facebook)

She’s proud of herself and of everything she managed to overcome, and what’s most, she’s proud of her body and the way she looks after the ordeal she had gone through.

“It has taken me a long time to become comfortable with and accept my new body. We are ALL made with imperfections and there is so much beauty in our flaws. The scars and skin grafting build character! It’s not about what you have — what you do with what you have is what really counts,” she wrote in the caption.

Today, Aimee is an advocate for amputee and disability rights, and she continues to inspire others through her public speaking engagements and social media posts. What’s most, she’s pursuing a PhD in psychology at the University of West Georgia.

She is the perfect example that nothing can take our dreams away, not even a tragedy like the one she suffered.

If you want to learn more about this gorgeous young lady check out the video below.

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