Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Taylor Swift’s Boyfriend Spotted Looking Devastated During Game—What Happened
Everyone was watching Travis Kelce during Sunday’s game, but it wasn’t just his playing that caught people’s attention. Fans noticed his sad look on the sidelines, especially because someone special was missing from the stands.
Travis Kelce, who plays tight end for the Kansas City Chiefs, seemed a bit off during the game against the Atlanta Falcons on September 22, 2024. This led to a lot of chatter and questions among fans.
The game ended with a 22-17 win for the Chiefs, but Travis Kelce’s performance was unusually quiet. Fans quickly noticed that pop star Taylor Swift was missing from the stands for the first time this NFL season. Many thought that Kelce’s less energetic play and sad expression were related to her absence.
Kelce, who had only four catches for 30 yards during the game, was seen in a viral clip on social media looking very down on the sidelines. In the video, the 34-year-old athlete is shown rubbing his right eye and staring blankly ahead, which made fans wonder if something was bothering him.
Fans quickly connected his poor performance to Swift not being there, taking to social media to express their opinions. One user asked, “What happened to him???” Another joked, “His girlfriend isn’t here. If she was here, he would have played better. But what do I know .”
Netizens also noticed Kelce’s sad expression, with one saying, “Free Travis Kelce, man [sic].” Some fans believed his struggle on the field was a sign of deeper emotional issues. One fan commented, “He seems down. ,” while another simply stated, “No Taylor…,” suggesting that Swift’s absence might have greatly impacted Kelce’s performance.
As more fans chimed in, the comments became more speculative. One fan remarked, “Travis Kelce looks absolutely DONE,” while another referenced a famous photo of actor Ben Affleck looking worn out with a cigarette in hand. “Starting to look familiar…” the user said, comparing Kelce’s demeanor to the well-known image of Affleck looking unhappy.
Sources say Swift chose to stay behind and was not by her boyfriend’s side for the Kansas City Chiefs’ first away game of the season against the Atlanta Falcons. She usually arrives about an hour before the game starts, but this was the first game of the season that she missed. Fans began speculating about her absence as the game kicked off at 8:20 p.m. at Mercedes-Benz Stadium.
When she mentioned his name and referred to him as her boyfriend, the crowd erupted with excitement. “Everything this man touches turns to happiness and fun and magic. So I want to thank him for adding that to our shoot because I’ll always remember that,” Swift said.
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