Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
My Husband Sent Me a Cake to Announce Our Divorce — When He Discovered the Truth, He Came Crawling Back
While Emma is sitting at her desk one afternoon, she gets a surprise delivery. When she opens the box, she finds a cake with an unsettling message and the pregnancy test she forgot to hide. Will she go home and explain the truth to her husband or let him walk away?
I was at my desk, half-typing an email, half-daydreaming about what to make for dinner when the office delivery guy appeared at my office door. He held a bright pink bakery box in his hands, grinning from ear to ear like he was in on some inside joke I didn’t know about.
A woman sitting at her desk | Source: Midjourney
“Good afternoon, Emma!” he said enthusiastically. “This is for you!”
“Thank you, Nico,” I said, blinking as he handed me the box.
I hadn’t ordered anything. There were no birthdays or work celebrations planned. So, who would be sending me a cake? My stomach fluttered with curiosity. My husband, Jake, was one of the head bakers at a fancy bakery in town. So, maybe this was just a little treat from him.
A baker in a bakery | Source: Midjourney
The office buzzed with its usual energy, phones ringing, keyboards clacking, people laughing in the break room, everyone just wanted to get out for the day. But in that moment, it all faded into the background. I slowly untied the ribbon, lifted the lid, and froze.
Scrawled across the top of the cake in black frosting were four words that turned my blood cold:
I am divorcing you.
I stared at the words, blinking in disbelief. But there was more!
Placed neatly on the cake, next to the damning message, was a positive pregnancy test.
A cake with a message and a pregnancy test | Source: AmoMama
My heart dropped into my stomach.
Jake had found it. He’d found the pregnancy test that I’d thrown into the bathroom trash this morning, the same test that I was supposed to pick up and bring with me, easy to hide from Jake.
But I was late, and I had forgotten. Now, this? The cake… this was Jake’s response? Divorce. A cake with a slap-in-the-face message.
A pregnancy test in a bin | Source: Midjourney
I gripped the edge of my desk to steady myself, I could feel a panic attack almost rising to the surface. This wasn’t just some cruel joke. Jake thought I had cheated on him.
Why else would he send this?
I closed the box, my mind racing.
Jake had been told years ago that he was infertile. And he believed that there was no way this child could be his. He thought I’d betrayed him, that I’d gone behind his back after everything we’ve been through.
A closed cake box | Source: Midjourney
The truth, though?
The truth was far more complicated.
I hadn’t cheated. Of course not. I hadn’t been with anyone but Jake. The pregnancy test was mine, yes, but I hadn’t told him yet because I needed confirmation from the doctor first.
Honestly, Jake and I had been through so much heartbreak trying to have a baby that I couldn’t stand the idea of getting his hopes up, only to have them crushed.
An upset couple | Source: Midjourney
I remembered our conversation from three years ago.
“I think we should just stop trying for a while,” I said, sitting on our bed.
“What do you mean, Em?” Jake asked. “Just like that, stop trying?”
“We’ve been trying for a baby for the past eighteen months, Jake. I think our bodies need a moment to breathe.”
“You mean my body?” he asked. “It seems like mine is the problem. The doctors have told us that it’s my fault. It’s my sperm. So, yeah. Let’s stop…”
A woman on the bed | Source: Midjourney
After that, it took a lot of work for Jake and me to get back on our feet as a steady couple. Without the pressure of trying to have a baby, we could barely function.
But now, my husband thought the worst of me.
Grabbing the box, I packed up my things and rushed out of the office, ignoring the concerned looks from my coworkers. I didn’t have time to explain. All I could think about was getting home, facing Jake, and explaining the truth.
A woman driving | Source: Midjourney
When I walked through the front door, I saw him immediately. Jake was pacing back and forth across the living room, his face flushed, his body tense with fury.
He turned the second I stepped inside, his eyes wild.
“Tell me the test wasn’t yours!” he shouted.
An angry man | Source: Midjourney
I placed the cake box gently on the kitchen counter and stood still, facing him.
“It is mine, honey,” I said.
Jake’s expression didn’t soften. He looked angrier; he looked ready to explode.
“If you want a divorce, I won’t stop you,” I continued. “But before you walk away from us, there’s something you need to know.”
A pensive woman | Source: Midjourney
His hands balled into fists at his side.
“What could you possibly say, Emma? I thought you loved me. And yet, here you are, having someone else’s baby?”
“Jake, listen to me!” I interrupted. “This baby is yours. You’re going to be a father!”
The words hung in the air.
A shocked man | Source: Midjourney
Jake stopped pacing, his brow furrowed. For a moment, he just stared at me as if trying to process what I had said. Then he shook his head, his voice trembling with disbelief.
“No. That’s not possible. Emma, I’m infertile. The doctors said it. We’ve been over this for years.”
“Darling, the doctors were wrong,” I said, stepping closer to him. “I went to see Dr. Harper this morning after I took the test. I didn’t want you to see the test before I spoke to her because false positives happen more often than not. She explained everything to me.”
A smiling doctor | Source: Midjourney
My husband’s eyes searched mine, filled with confusion, but he didn’t interrupt me this time. I took a deep breath, knowing it was the time to explain it all, even though I wasn’t entirely sure he’d believe me.
“Jake,” I began. “You were never completely infertile. Dr. Harper told me that you’ve had a condition called oligospermia. It means that your sperm count was low, but it didn’t mean you couldn’t have children. Dr. Harper said that it’s likely that the stress from trying and failing to conceive over the years might have made it worse.”
Jake just looked at me, unable to speak.
A shocked man | Source: Midjourney
“Baby, you were never completely unable to have kids…”
My husband’s mouth opened slightly, but no words came out. He sank into the armchair as he processed everything I said.
I watched as the anger drained from his face, replaced with a veil of sheer disbelief. He buried his head in his hands, his shoulders shaking as the realization hit him.
A man sitting on a couch | Source: Midjourney
“Oh my God, Emma,” he said, his voice thick with emotion. “I thought you cheated on me. I thought you found someone else because I couldn’t… I thought I couldn’t give you what you always wanted.”
He trailed off, his words dissolving into sobs.
The man I had spent years loving, the man who had been so strong through all our struggles, was breaking down in front of me.
A man sitting on a couch | Source: Midjourney
I stood there, watching him crumble, my own heart aching in ways I couldn’t describe. I knew that I should have been happy at this new development in our lives.
I mean, I was finally pregnant after years of trying. This was joy. But I was hurt that Jake had jumped to the worst conclusion, that he hadn’t even asked me before sending that awful cake.
But I understood, too. I understood the years of insecurity, the pain we’d both been through trying to have a child.
A woman standing in a living room | Source: Midjourney
“I’m so sorry,” Jake said after a while. “I thought… I’m so sorry.”
I didn’t move. I just let him sit there and cry, let him process everything. He apologized over and over, each word dripping with regret. He had been ready to walk away, to end everything because of a misunderstanding, because of his own fears.
But now, now he knew the truth.
A woman standing in a living room | Source: Midjourney
“I don’t deserve you,” he said. “I don’t deserve this chance. But I swear to you, I’ll make it up to you every day. I promise. I’ll be the best father. I’ll be the best husband!”
I felt a lump rise in my throat. This wasn’t how I had imagined telling him. I had dreamed of the moment we’d finally get the news we’d waited so long for. I’d pictured his joy, his tears of happiness. But not this. Not this mess.
But as I stood there, looking at my husband who had just crumbled to pieces, I realized that despite everything, we had been given the one thing we thought we’d never have.
An upset man | Source: Midjourney
A baby.
A future.
“We’ll figure it out,” I whispered, my voice cracking. And for the first time in a long time, I saw hope in Jake’s eyes. When my husband reached for me, this time, I didn’t pull away. We stood there, wrapped in each other’s arms, the weight of a pregnancy and a baby resting on our shoulders.
A couple embracing | Source: Midjourney
What would you have done?
If you enjoyed this story, here’s another one for you |
I Hired a Fake Boyfriend for Our Family Dinner – It Turned Out to Be the Best Decision of My Life
Family gatherings were the worst for Lara, especially since her sister, Emily, began to make fun of her love life, or lack thereof. Determined to sit through her father’s birthday dinner, Lara decides to hire a boyfriend for the night. Little did she know that something reminiscent of a romantic comedy would soon play out.
I love my family, but family gatherings used to be a nightmare for me. Every single time we got together, my sister Emily would find some way or the other to poke fun at my single life.
Two smiling women | Source: Midjourney
Last Thanksgiving, she took it too far and even set a place at the table for my “imaginary boyfriend,” complete with a hand-drawn face on a napkin. Everyone around the table laughed while I forced a smile.
“It’s funny, Lara!” she would say whenever I brought up the incident.
It was anything but funny.
A dinner table | Source: Midjourney
Now, my father’s birthday is coming up, and of course, it was to be celebrated with a family dinner.
“There’s no way I can sit through another one of those events with my family,” I told my friend, Kate, when we met for coffee.
“I’m telling you now, Emily probably has something up her sleeve already,” I grumbled.
Two women at a coffee shop | Source: Midjourney
“Then just hire someone out for the night!” Kate chuckled, adding sugar to her coffee.
“Hire a man?” I exclaimed.
“Yes! My sister did it through an agency. She didn’t want to go to her ex-boyfriend’s wedding by herself, so she found the agency. Look, it’s all above board and the guys do exactly what you need them to do.”
A smiling woman | Source: Midjourney
“It’s not… sleazy?” I asked, trying to think of a better word.
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