Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
My Husband and 4 Kids Are Constantly Slacking off Their Chores – This Time I Taught Them a Good Lesson
My Husband and 4 Kids Are Constantly Slacking off Their Chores – This Time I Taught Them a Good Lesson
A mother of four was exhausted from doing all the household chores, despite working longer hours than her husband. She repeatedly begged her kids and husband to help out, but her pleas were often ignored. Eventually, she took matters into her own hands and taught them a lesson for slacking off their chores.
An exhausted mother | Source: Pexels
My name is Sarah, and my life is a whirlwind of real estate deals and family responsibilities. My husband, Mark, works at a shipyard, and we juggle raising four kids: 13-year-old twins Emma and Ethan, 12-year-old Lily, and our 8-month-old baby, Mia. We both work around 50-60 hour weeks, and while Mark gets weekends off, I do not.
A man, a baby, and the mother | Source: Pixabay
For years, I enforced a chore system, teaching our kids to contribute to the household. But since Mia was born, everyone’s efforts have dwindled, Mark included. I often come home to find him on the couch, glued to his phone, while the kids are absorbed in video games or makeup tutorials.
A tired mother asking for help | Source: Pexels
The house isn’t dirty, just cluttered, but the state of the kitchen drives me insane. I’ve repeatedly voiced my frustration, sometimes resorting to drastic measures like cutting off the internet, canceling family trips, grounding the kids, and having heated arguments with Mark.
For instance, one weekend, the kitchen was a battlefield once more, the remnants of dinner scattered across the counters and dishes piled high in the sink. I stood at the doorway, my frustration simmering just beneath the surface.
A kitchen sink full of dishes | Source: Pexels
“Mark, I can’t keep doing this,” I began, my voice trembling with pent-up anger. “Every day I come home to the same mess. What do you even do all day?”
Mark looked up from his phone, his expression a mix of annoyance and guilt. “I work too, Sarah. I’m tired when I get home and would love to just rest on the weekends.”
I threw my hands up in exasperation. “And I’m not? I work just as many hours as you, if not more! But somehow, I am the only one who cares about this house being livable.”
A woman confronting a man | Source: Pexels
Mark’s face hardened. “I do my part. But sometimes I need a break too.”
“A break? You think I don’t need a break?” My voice rose, the edge of my tone sharper. “I can’t even cook dinner without washing a sink full of dishes first. The kids have chores, you have chores, but nothing gets done unless I nag everyone. I’m tired of being the bad guy.”
Mark stood up, his own temper flaring now. “I’m sorry I’m not perfect, okay? Maybe if you didn’t make such a big deal out of every little thing, the kids and I wouldn’t feel so stressed.”
A man and woman arguing | Source: Pexels
My eyes flashed. “Oh, so it’s my fault now? If you’d just step up and parent, maybe I wouldn’t have to be the one holding everything together. I’m exhausted, Mark. This isn’t just about dishes. It’s about respect and responsibility.”
The argument continued, our voices echoing through the house, each word a reminder of the growing chasm between us. On that day, he took care of the dishes and organized the house after our intense arguments but my efforts often yielded short-term improvements that quickly faded away.
A messy house | Source: Pexels
So, yesterday was no different as much as I had expected my husband and kids to at least clean the house. Before heading to work, I reminded them, saying, “You guys better have your chores done by the time I get home.” They responded with the usual, “Yes, ma’am.”
After leaving work, I texted Mark around 4:30 p.m. to ask what they wanted for dinner, and I picked up their requests at the grocery store.
I walked into our home to find the same disheartening scene, a sink overflowing with dishes, a wet load of laundry in the washer, Mark lounging on the couch, and the kids in their rooms.
Laundry in the washing machine | Source: Pexels
I set the groceries on the table, packed a bag for Mia, and told Mark, “Have at it. I’m going to Applebee’s.” He looked up in surprise, but I walked out with Mia without another word. About 20 minutes later, he called.
“I washed the dishes. I’m sorry. I was super tired today.”
“You use that excuse all the time. There are three older kids with chores, and you couldn’t even tell them to do anything?” I shot back, my patience worn thin.
Angry woman talking on the phone | Source: Pexels
“I know. I’m sorry. I’m trying to work on it. Can you just come home? I don’t know how to make this dish,” he pleaded.
I was tired of him behaving like an inexperienced baby yet he was a grown-up.
“It is a complicated dish but you can Google how to make it or find tutorials on YouTube. So, no. I’m sitting at Applebee’s, enjoying my steak and shrimp with Mia. You and the kids can fend for yourselves. Apology or not, I’m not letting you off the hook this time.”
A frustrated woman | Source: Pexels
He had me on speakerphone, and I could hear the kids in the background, chiming in, “Please grab us something from Applebee’s.”
“Absolutely not,” I said firmly and hung up.
When I returned home, the groceries were put away, and the family had settled for grilled cheese and cereal for dinner. The tension in the air was palpable as Mark and the kids sat at the table, their expressions a mix of frustration and resentment.
A girl eating cereal | Source: Freepik
“Everyone should know that this is how it will be every single time you don’t do your chores,” I stated firmly, standing my ground despite the uncomfortable silence that followed.
Mark looked up, his eyes tired but defiant. “Sarah, we get it. But was it really necessary to leave like that? You could have just told us to get it done, and we would have.”
I took a deep breath, trying to keep my voice steady. “I have told you. Over and over again. And nothing changes. I’m tired of being the only one who cares enough to do something about it.”
A couple in disagreement | Source: Pexels
Emma, one of the twins, looked down at her plate, pushing her food around. “Mom, we’re sorry. We didn’t mean to make you so upset.”
Lily, the 12-year-old, chimed in, her voice small. “We didn’t think it was such a big deal. We thought you’d just remind us again.”
The sad twin looking down at her plate | Source: Pexels
I felt a pang of guilt but pushed it aside. “It is a big deal. It’s not just about the dishes. It’s about all of us taking responsibility for our home. I need to know that when I come home, I’m not walking into more work yet all you have been doing is sitting around.”
Mark leaned back in his chair, running a hand through his hair. “I understand that, Sarah. But maybe we can find a better way to handle this. Storming out isn’t the answer.”
The man at the dining | Source: Pexels
My frustration bubbled up again. “I’ve tried talking, Mark. I’ve tried asking nicely, reminding, and even nagging. Nothing sticks. I needed to show you all that I’m serious.”
He sighed, looking at the kids, then back at me. “Alright. We’ll do better. But can we also agree to talk things through before they get to this point?”
Husband and wife reconciling | Source: Pexels
I nodded, feeling a mix of relief and lingering anger. “Yes, but only if everyone truly steps up. I can’t do this alone.”
The kids nodded solemnly, and Mark reached across the table to take my hand. “We’ll make it work, Sarah. We’ll all try harder.”
A happy household | Source: Pexels
As I stood there, watching my family, I couldn’t help but reflect on the day’s events. Had I gone too far? Maybe. But something had to give. I hoped this would be the wake-up call they needed. Only time would tell if the message had finally sunk in.
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