March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
The Intriguing Experience of Pareidolia
Have you ever glanced at random objects and thought you saw faces? This curious occurrence is called pareidolia. Our brains are wired to identify shapes, patterns, and even sounds as something significant, often perceiving them as faces.
This explains why we might spot animals in clouds or faces in rocks. Even a worn tile floor, like the one in the image above, can reveal a subtle face when examined closely.
What is Pareidolia?
Pareidolia is a fascinating psychological and visual phenomenon where our brains detect familiar patterns, particularly faces, in everyday objects. This tendency comes from our evolutionary need to recognize friends, enemies, and others. Our brains are designed to identify faces, even when none are really there.
The Tile Face: A Closer Look
If you carefully study the image, you’ll see that the rough texture of the tile creates a face, complete with eyes, a nose, and a mouth. The “eyes” might appear as darker spots, the “nose” as a smudge, and the “mouth” as a faint curve. It’s as if the tile has turned into a hidden character, patiently waiting to be discovered. This instance of pareidolia transforms an ordinary tile into something mysterious, artistic, and perhaps a little eerie.
Why Do We See Faces?
Surprisingly, seeing faces in objects is more common than we realize. Throughout evolution, our brains have honed the skill of recognizing faces as a way to form social bonds and ensure survival. Detecting allies and recognizing threats was essential for early humans. As a result, our brains became finely tuned to notice even the smallest facial cues, sometimes even over-interpreting them.
Scientists suggest that this natural ability to see faces has influenced our emotional understanding, social interactions, and even our creativity. It shows the incredible capacity of the human brain to find meaning, even when it only exists in our imagination.
The Artistic Side of Pareidolia
Pareidolia is not just a scientific curiosity; it also has a captivating artistic aspect. Artists have long been inspired by hidden images in the environment. This type of art encourages us to see beyond the obvious and find beauty in the unexpected.
The face in the tile from the image above can be seen as a natural work of art, a masterpiece shaped by time, wear, and our imagination. It reminds us that art can be found anywhere if we just take the time to look.
In Conclusion
The next time you see a tiled floor, gaze at cloud-filled skies, or closely inspect a textured surface, take a moment to observe. You might just find a face staring back at you. Pareidolia reminds us how our brains interpret the world, revealing wonder in the most ordinary things. These moments of recognition are small reminders of the magic hidden in everyday life. So go out there and embrace the beauty of pareidolia!
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