March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Billionaire actor and producer Tyler Perry describes his childhood as a “living hell.” As a young adult, he struggled to make money and was eventually “homeless” and “starving
Tyler Perry’s journey from a challenging childhood to a billionaire filmmaker is a testament to resilience. Raised in New Orleans amidst poverty and abuse, Perry found solace in his imagination. He vividly recalls his troubled upbringing as a “living hell,” marked by violence from his father. Struggling in his early adulthood, Perry faced homelessness and hunger.
Despite the hardships, Perry’s determination led him to success. Starting with odd jobs, he saved money to produce his first play, “Know I’ve Been Changed.” Living in his car for months, he eventually hit it big with the character Madea, grossing over $670 million in box office sales.
Now a billionaire, Perry owns a vast production empire, Tyler Perry Studios, surpassing even Warner Brothers in size. His success stems from owning everything associated with his studio. Perry’s down-to-earth life includes philanthropy, combating homelessness through The Perry Foundation, supporting charities, and providing relief after natural disasters.
Living in a $100 million mega-mansion in Atlanta, Perry remains grounded, driving a replica of his old car as a reminder of his journey. Despite his wealth, he continues to inspire and uplift others, emphasizing gratitude and perseverance.
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