When “Quite Kid” took the stage, all the bullies began to laugh, but you should see what happened when the music began.
Some people are born performers for large audiences. Many of the top performers in the world had to endure demanding rehearsals and practice sessions in order to feel as comfortable on stage as they do for the watching public.
Even some of the most well-known performers still have the same pre-show anxiety as when they were performing in their high school talent program.
When Brett Nichols has to perform in front of an audience, he still gets nervous. Brett may not seem it, but he is still a teenager. However, his dance moves are so similar that you might mistake him for Michael Jackson’s reincarnation.
Even while he hasn’t quite “made it” in the home entertainment industry, he did create a skill program that has inspired a great deal of people to follow in Brett’s footsteps and achieve their goals.
Brett’s peers perceive him as a quiet and reserved individual, so they are taken aback when he walks onto stage with the same level of confidence as the King of Pop. It almost seems like Brett had a private lesson, a master class, with Jackson, where he got to pick the famed performer’s head and learn his relocations from the expert.
In the end, though, Brett was never able to become close to Jackson. After countless hours of rigorous effort and dedication to the art form, he only recently learned the dance moves.
Brett had a reputation for being quiet and reserved in school, so when his classmates saw him strolling through the skill program’s next step, they didn’t know what to expect from him. Still, the crowd might have known they were in for a treat as soon as the music started.
A Michael Jackson song won’t be attempted by anyone unless they are extremely skilled at it. That was comprehended by the crowd.
Brett’s personality may be the most inspiring aspect of his productivity. He demonstrates how shyness may be shed like unwanted skin because he is perceived as one of the “shy ones” at school.
This efficiency is almost like Brett being a beautiful butterfly that emerges from its cocoon. His friends also see the progress he has made, which is one of the reasons this video clip has ended up being so motivating.
If Brett is capable of taking on the challenge, then so is everyone else who has been hiding their talent from the public due to shyness or insecurity.
Brett left a lasting impression on the judges of the competition as well as his audience at the efficiency. Therefore, it should come as no surprise that Brett placed first in the skill program.
As a result of his outstanding performance at the Pitman High School talent program in Turlock, California, Brett was invited to perform for his fans on ABC’s The View, NBC, and CNN.
In-N-Out Stuns Fans with Controversial Announcement After 75 Years: A Bold Move of Genius
Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
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