Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Never leave a charger in an outlet without your phone: I’ll expose the three major reasons
Leaving chargers plugged into sockets after charging electronic devices is a habit many people have adopted without considering its potential consequences. Yet, the implications of such behavior can be significant.
What happens when chargers remain plugged in? Even when not actively charging a device, the charger continues to draw power, albeit at a minimal level. This standby power consumption may seem insignificant, but it adds up over time.
Repeatedly leaving chargers plugged in can lead to overheating, hastening the deterioration of internal components like capacitors. In the event of a voltage surge or fluctuation, an overheated charger connected to the power source risks smoking or even sparking a fire.
Moreover, ensuring home safety is crucial, especially for households with young children or pets. Chargers left plugged in with cords dangling pose a potential hazard for electric shocks, highlighting the importance of proper cord management and awareness of electrical safety practices.
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