Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
PRAY FOR MELANIE GRIFFITH!
Melanie Griffith begs for prayers as her mother is evacuated from big cat sanctuary in path of ferocious LA wildfire that has gutted homes, destroyed 22,000 acres of land AND the set for Wipeout
Melanie Griffith asked for prayers after her mother was evacuated from a wildlife sanctuary because of raging wildfires in Los Angeles.
The actress wrote on Twitter: ‘Please say a prayer for all residents in the path of the #SandFire . My Moms place Shambala is being evacuated.’
Griffith’s 86-year-old mother, Tippi Hedren, opened the preserve in 1983 following on from her film Roar.
There are over 40 big cats – including lions, tigers, cougars, black and spotted leopards, servals, bobcats, and an Asian leopard cat – who are cared for at the ranch.
On Sunday evening, Griffith, 58, confirmed that her mom was safe and the beloved cats had been saved. She wrote: ‘Mom is safe! Shambala is safe. Now sending love and thanks to all the firefighters who saved her and the cats.’
They accept donations for The Roar Foundation, the organization that runs the center.
Sable Ranch – a filming set used in the A-Team, 24 and Supernatural and the site for the Wipeout set – has also been destroyed.
The blaze has grown ferocious new power two days after it broke out, sending so much smoke in the air that planes making drops on it had to be grounded.
Officials said it has run through the area ‘like a freight train’.
The latest figures released by the authorities say the blaze is at 20 percent containment and a total of 18 family homes have been gutted in the areas of Sand Canyon, Bear Divide and Little Tujunga.
On Saturday, authorities said the Sand Fire was at 20 per cent containment, but the U.S. Forest Service corrected that figure and said the fire remains at 10 per cent containment. Above firefighters battled the Sand Fire on Sunday
About 300 miles up the coast, crews were battling another blaze spanning 10,000 acres (16 square miles) north of the majestic Big Sur region.
Authorities say almost 1,700 firefighters who are being hindered by scorching temperatures of up to 112 degrees are battling the blaze in the mountains north of Los Angeles known as the Sand Fire.
On Sunday crews faced another day of hot weather, low humidity and high winds that could once again fan the fires’ explosive growth. Shifting winds sent smoke away from greater Los Angeles and into desert communities, where residents were warned about poor air quality.
Late Saturday evening, a man’s body was found outside a home on Iron Canyon Road in Santa Clarita. Detectives are working to determine whether he was killed by the blaze or another cause, Los Angeles County sheriff’s Lt. Rob Hahnlein said.
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