Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Thanks to AI We Can Now See What These 15 Celebrities Would Have Looked Like Today
Artificial intelligence already has a very important place in our society. There are so many great applications of it in daily life, however, it can be used for entertainment purposes as well. While we can’t show the future with 100% accuracy, AI can still show us something close to what our beloved stars would’ve looked like nowadays.
1. Marilyn Monroe
AF Archive / Mary Evans Picture Library / East News
2. Diana, Princess of Wales
3. Steve Irwin
4. Brittany Murphy
5. Kobe Bryant
6. Paul Walker
7. Heath Ledger
8. Elvis Presley
9. River Phoenix
10. Whitney Houston
11. Robin Williams
12. Anna Nicole Smith
Courtesy Everett Collection / East News
13. Cory Monteith
14. Aaliyah
15. Bob Marley
Are there any lost loved ones you wish you could see today? Which celebs would you like to see next?
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