Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Lost Planes Found After Decades – Researchers Burst Into Tears When They See What’s Inside.
A group of researchers, led by Philip, stumbled upon an abandoned plane hidden in the Alaskan wilderness. The discovery left them astounded, especially when they uncovered a mysterious box inside the plane that held more questions than answers.
Philip, initially on a mission to plant a satellite device on a mountain, found the plane and immediately recognized that it had likely been there for decades. The size of the aircraft and its inconspicuous location raised questions about how it went unnoticed for so long
Faced with the decision to enter the plane alone, Philip wisely signaled his colleagues with a flare gun, prompting them to arrive by helicopter. Once inside the plane, they were met with shock as they marveled at the well-preserved aircraft that seemed frozen in time.
Philip’s motivation for this project stemmed from receiving an anonymous letter at home, which ultimately led him on a mysterious journey. Guided by a series of cryptic notes, Philip uncovered an urban legend about a missing plane, Flight 66, that disappeared en route to Japan decades ago. The legend suggested that the plane vanished from radar without a trace, leaving behind a mystery that intrigued and baffled many.
Determined to solve the mystery, Philip embarked on a quest to uncover the route the missing plane might have taken. A new anonymous note directed him to the right side of town and led him to a man named Theo. Theo, in turn, provided Philip with coordinates that further guided his investigation.
Following the coordinates through a deserted town and a mountain path, Philip eventually reached the top where he found the buried plane. However, a deep layer of snow and treacherous conditions made the journey hazardous.
The researchers, now a trio with the addition of Lincoln and Greg, started the painstaking process of digging out the plane. Their efforts were rewarded when they discovered a mysterious box inside the tail of the aircraft. The contents, or rather the absence of contents, left them perplexed.
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