Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Woman Says Man’s Aggressive Outburst At Gym Is Proof ‘Women Aren’t Safe In 2024’
“I work at a gym and have never seen anyone do what you were doing,” one writes.
“Looks nothing like pulse squats,” another agrees.
Other commenters are angry at Ruvee for filming herself in a public place.
“Ban video recording in gyms!!” one demands.
“Cameras should be banned, and she should 100 per cent be banned forever,” another shares.
While a third writes: “It’s the facial expressions. Pulse squats is one thing but adding facial expressions to make it look like something else is where she went wrong.”
In the video, a man approaches Ruvee while asking: “What are you doing?”
She explains it’s a leg warm-up, and he replies: “I know what you’re doing.”
The man then accuses Ruvee of being ‘what’s wrong with girls’, at which point the woman asks him: “Are you pointing at me?”
He goes on to describe her behaviour as ‘ridiculous’ before kicking her phone away, seemingly breaking the screen.
Later on, Ruvee speculates that the man knew who she was and that he was angry because of her OFs fame.
“I can’t believe I’m not allowed to stretch at the gym because of what I do for work,” she shares on Instagram.
“Before I started OFs I was doing the same stretch before every leg day,” she says in a follow-up TikTok video.
“And all the people saying that I deserve to have my phone kicked, I deserve to be harassed in public because I was minding my business in the smallest corner of the gym… is there a rule that says no phones? No there’s not. Was it on a tripod? Was I being obnoxious? No, I wasn’t. Was I being loud? No.
“So it’s really sad to me to see all these comments saying that I deserve something because I went to the gym and was stretching.”
There has since been some speculation on X, formerly known as Twitter, about whether or not the video was a staged skit.
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