Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
Are You Old Enough To Remember This Object? – Viral Story
It’s incredible to consider how sophisticated and technologically advanced children’s toys have become over the years, considering how content we once were with much basic toys. Consider an old-fashioned pair of roller skates. Kids used to get together and go roller skating long before scooters and trick bikes gained popularity. Additionally, if you grew up in the 1950s or 1960s, your conception of roller skates is probably very different from what they look like now.
Roller skating was first popularized by the baby boomers, however it dates back to the mid-1700s. A popular design of roller skates that had a wooden or metal base and leather straps first appeared in the 1950s.
You just stepped onto the skate base while wearing your shoes, if you can still remember using these roller skates. Except for a little toe clamp, the straps went around your ankle, which was virtually the only thing holding your foot in place.
These skates were so much fun and created so many memories. Roller skating was not only a hobby; it was a rite of passage, complete with learning to balance, the thrill of speeding down the pavement with pals, and the occasional injured knee.
Even if today’s youth are accustomed to electric scooters and high-tech devices, there is something unique and endearing about the classic design and simplicity of roller skates. They take us back to a simpler time when we could walk two feet to have fun and life moved more slowly.
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