It can be really confusing to walk through the aisles of our favorite grocery shop and figure out what food items require refrigeration and what doesn’t.
It is reasonable to believe that if a product isn’t refrigerated in stores, it also doesn’t need to be at home. That isn’t always the case, though.
A modest word in fine type can be found on the labels of many products on grocery store shelves if we look closely: “refrigerate after opening.” Sadly, not everyone takes note of this small directive, and even those who do sometimes decide to disregard it. Ketchup is an excellent illustration of this.
The popular ketchup brand, Heinz, actually advises chilling their product as soon as you bring it inside. You may be asking yourself, “But why does ketchup need to be refrigerated when I see bottles of it sitting on the store shelves?” Heinz wants you to know that it’s all for the best, though.
This ketchup conundrum intrigued me, so I decided to look into it directly. I grabbed a bottle of Heinz ketchup from my own kitchen and read the label carefully. And there it was—the warning to “For best results, refrigerate after opening”—subtly printed in small text on the label on the reverse. Thus, the recommendation is clear: refrigeration is advised.
Were you aware that Heinz addressed this issue on Twitter as well? The message on their short tweet said, “FYI: Ketchup goes in the fridge!!!” This tweet grabbed the attention of people all over social media and started a heated debate among ketchup lovers.
Heinz even went so far as to survey people about how they keep their ketchup in storage at home. The outcomes were really intriguing. Of all the people who use ketchup, 36.8% keep it in a cabinet and 63.2% keep it in the refrigerator.
It’s intriguing to learn the motivations behind some people’s decisions to disregard refrigeration recommendations. They contend that ketchup tastes good even when kept at room temperature and that it doesn’t spoil readily. The good news is that you can keep your ketchup fresher for longer by refrigerating it, which will increase its shelf life.
Thus, keep in mind what Heinz suggests if you’re still not sure if you should refrigerate your ketchup. And why not follow the rest of us and store that bottle of ketchup in the refrigerator, nice and cold? It’s a simple method to guarantee that your favorite condiment remains flavorful and fresh.
It’s your time to comment on the ketchup controversy now! Which is better for storing ketchup—in a cupboard or the refrigerator? Let’s continue the conversation and hear about your ketchup preferences!
Starbucks Faces Backlash Following ‘Controversial’ Ad: Critics Slam Company for Going ‘Full Bud Light
Starbucks India stirred controversy and faced calls for boycotts following the release of a commercial set in India that sparked objections, particularly from the right-wing community. The company drew criticism for its latest promotional campaign, which portrayed parents meeting their transgender daughter at a Starbucks outlet.
In the video, a father initially grapples with accepting his daughter’s transition but eventually embraces it by ordering a drink for her under her new name. Starbucks India shared the video on Twitter with the caption, “Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us. #ItStartsWithYourName.”
The advertisement faced significant backlash, with political commentator Rukshan Fernando tweeting, “Starbucks facing backlash in India after adopting a full Bud Light approach. Introducing a mediocre US coffee brand to the market wasn’t bad enough; now they bring their woke corporate culture to the Subcontinent.”
In Starbucks India’s comment section, one user expressed dismay, stating, “It’s deeply concerning to witness the rapid erosion of cultural identity in our era. Certain liberal forces persistently normalize practices that seem to undermine our cherished traditions and values.”
Another user questioned Starbucks India’s marketing approach, commenting, “I’m a huge Starbucks fan and spend thousands of rupees in their coffee shops annually. But I can’t comprehend why @StarbucksIndia would launch a woke campaign under the guise of advertising? Can’t they just promote their coffee and service in India?”
A different comment criticized the promotion of what they deemed “immoral values,” asserting, “What are you promoting @Starbucks… Don’t endorse such cultural shifts… We don’t need any lessons on accepting such immoral values… We are Bharatvasis, and we take pride in our civilization.”
“I don’t understand why brands do this… these ads alienate huge portions of the population. Whatever happened to common-sense advertising? Videos like this alienate more customers than they attract. Literally wasting advertising dollars just to virtue signal,” expressed another disgruntled individual.
Watch the controversial ad here:
America has exported woke culture all around the globe, and Starbucks India just provided yet another example of this phenomenon. Since the end of World War II, the United States has been the global hegemon of liberalism, and many other nations have sought to mimic its cuIture.
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