Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
Demi Lovato Explains Why She Changed Her Pronouns From They/Them To She/Her
Demi Lovato has explained why she switched from using they/them to she/her pronouns.
After starring in the critically acclaimed Disney films Camp Rock (2008) and Camp Rock 2: The Final Jam (2010), Lovato, 32, shot to fame.
She has also enjoyed success in the music industry; approximately 24 million recordings are thought to have been sold in the United States.
Regarding her gender identity and suality, Lovato has been exceedingly transparent with her fans throughout the years. In 2021, the vocalist of “Heart Attack” disclosed on Instagram that she is non-binary. The music sensation said,
“I’m excited to share more of my life with you all today and am proud to announce that I identify as non-binary and will be officially changing my pronouns to they/them going forward.” This is the result of extensive self-reflection and healing effort. I don’t
The singer of “Sorry Not Sorry” said that her early years in the South were “very confusing” and “not very open.”
Thankfully, it seems like Lovato is much more at ease disclosing information about her gender identity and s**uality these days. At YouTube Pride, she said that she was “thankful” to her family for “using my pronouns.”
Additionally, Lovato informed her followers that the shift occurred as she started to learn more about herself
The “Cool for the Summer” singer clarified in an interview with the music podcast Audacy Check-In: “I’ve utilized this time to truly investigate what feels right to me since I’ve learnt about gender identity and being non-binary or gender non-conforming.
“And after a year and a half of investigation, I came to the realization that it was time to share with the world my discomfort with being referred to as a’she’ or ‘her.’”Since it’s something new, I recognize that some people may find it difficult to get used to, but I want to encourage them to keep trying and let them know that it takes time to become used to.
Lovato acknowledged that she occasionally might even “mess up” while using pronouns.
Lovato disclosed on the show that she had developed intimate friendships with members of the LGBTQIA+ community in other places.
“My queer family has become more of a family than friends. I used to identify family as blood related,” the woman stated.
And it seems like I have two families right now. In addition to my biological family, I also have a gay family that I consider to be my chosen family.
Lovato’s engagement to singer and actor Max Ehrich ended a year before she came out as transgender.
The singer of “La La Land” later stated to Glamour that she thought their split was a blessing in disguise.
“As I got older, I realized how queer I really am,” she stated to the outlet. I was engaged to a man last year, and when that didn’t work out, I thought, “This is a big sign.”I had the idea that I would live a lifetime in a relationship. I was relieved that I could live my truth now that I wasn’t going to.
“And when I said goodbye to that relationship, I also said goodbye to everything that was holding me back from being my most authentic self,” Lovato continued during a visit at the 19th Represents Summit.
The pop singer also disclosed to the site that she wasn’t sure how her path of gender exploration would develop at the time.
“I may identify as transgender at some point in the future. I’m not sure how this appears to me. I may identify as non-binary and gender nonconforming for the entirety of my life at some point in the future, she said.
For me, at this precise moment, this is how I identify. Perhaps as I get older, I will come to identify as a woman; I’m not sure what that looks like.
The singer of “Skyscraper” said, “I’ve actually adopted the pronouns of’she/her’ again,” during an appearance on the Sprout Podcast.
“My energy, particularly last year, was balanced between my male and feminine energies, allowing me to enter a washroom where the signs read “women” and “men.”
“Since I didn’t feel particularly feminine, I didn’t feel like there was a restroom for me. I didn’t feel manly at all. All I felt was human.”
In addition, Lovato said she has been “feeling more feminine.””
“However, I believe that what matters is that nobody is flawless,” she said in closing. Pronoun errors happen to everyone occasionally, especially to those who are just learning. It all comes down to respect.
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