
Adkins said, quoting Keith, “Never apologize for being patriotic,” from the platform.

On July 29, 2024, in Nashville, Tennessee, Trace Adkins takes the stage at Bridgestone Arena. Image courtesy of Tibrina Hobson/Getty Images for Universal Music Group
In the two-hour NBC program Toby Keith: American Icon, Trace Adkins paid a moving homage to Toby Keith, recalling their many years of traveling together and the significant influence Keith had via his patriotism.
Adkins was one of the few artists that really know Toby Keith and the man behind the scenes, having been friends with Keith for many years and going on tours with. Adkins paused to remember the poignant message that Keith conveyed at the conclusion of each of his live performances before giving an incredibly emotional and beautiful rendition of “American Solider” in honor of Keith and his dedication to the military.

“I’ve known Toby for a very long time, and we did a lot of gigs together while on multiple tours together. I seem to recall that at the end of each performance he gave, he would always say, “Never apologize for being patriotic.” Every night, he said that, Adkins noted. And since, my God, he really did believe that, I realized while he was saying it that it was both a challenge to the rest of us and a window into Toby Keith’s personality.
Keith lived what he preached, and Adkins praised him for it. Keith had undertaken 11 USO Tours, performing in front of 256,000 soldiers and military families in 18 nations at over 285 engagements.
“He had a deep-rooted love and respect for the men and women who have served this country.” It was real, authentic, and meaningful. With a rich, baritone voice, he remarked, “I always respected him so much for that.” “Toby is someone I could talk about all night, but for now I’ll just say that I’m glad I got to know him and call him a friend. We miss you, Toby. Thank you.
Trace Adkins performed “American Solider” in a terrifying manner a short while later. On the screen behind him, pictures of Toby Keith and his numerous USO Tours displayed during his performance. Toby Keith: American Icon gave a truly remarkable performance, and it was undoubtedly an emotional time.

Written by Keith and Chuck Cannon, “American Solider” was published in November 2003. It can be found on the album Hi Shock’n Y’all and has an RIAA Platinum certification.
Among the many famous country musicians that gave their all to pay tribute to the late Toby Keith was Trace Adkins. Priscilla Block, Luke Bryan, Eric Church, Jordan Davis, Scotty Emerick, Brett Favre, Brantley Gilbert, Riley Green, HARDY, Tyler Hubbard, Jamey Johnson, Krystal Keith, Ella Langley, Mac McAnally, Ashley McBryde, Parker McCollum, Leanne Morgan, Darius Rucker, Carrie Underwood, Clay Walker, and Lainey Wilson were among the performers and special guests on the two-hour special.

The special featured a variety of musical performances that showcased Keith’s amazing songwriting and music, but it also emphasized his kindness and generosity by supporting The Toby Keith Foundation’s OK Kids Korral and Monroe Carell Jr. Children’s Hospital at Vanderbilt. Families from both groups seemed to tell the stories of how they were helped and supported when things were really hard.
NBC broadcast Toby Keith: American Icon on Wednesday, August 28 at 9 p.m. ET/PT. The next day, Peacock will offer the episode for streaming.
On February 5, 2024, the legendary country music performer Toby Keith departed from this life due to stomach cancer. He had an astounding 32 No. 1 hits over his career and sold an astounding 40 million albums.

Given that he has achieved a chart-topping hit for 20 years running, including “How Do You Like Me Now?!,” “Courtesy of the Red, White, & Blue (The Angry American),” “I Love This Bar,” “Beer For My Horses,” and “As Good As I Once Was,” it should come as no surprise that he is considered one of country music’s biggest hitmakers.
In addition to being inducted into the Nashville Songwriters Hall of Fame (after being admitted into the all-genre Songwriters Hall of Fame in 2015), he has been awarded the National Medal of Arts and the prestigious Merle Haggard Spirit Award by the Academy of Country Music.

The Oklahoma native won three BMI Country Songwriter of the Year awards over his career in addition to the BMI Icon Award. In 2006, his popular song “As Good As I Once Was” won BMI’s Country Song of the Year.
To date, Toby Keith’s music has received 100 million terrestrial radio spins and over 10 billion streaming.
Effects of smartphone restriction on cue-related neural activity
Smartphones have become an inseparable part of modern life, revolutionizing communication, work, and entertainment. However, excessive smartphone use (ESU) has been linked to various negative consequences, including addiction-like behaviors, impaired mental health, and diminished attention spans. Recent studies suggest that smartphone-related cues can trigger neural responses similar to those seen in substance addiction, reinforcing compulsive usage patterns. Understanding the effects of smartphone restriction on cue-related neural activity can provide valuable insights into developing interventions for individuals struggling with ESU.
The Role of Cue Reactivity in Smartphone Use

Cue reactivity (CR) refers to the brain’s response to stimuli associated with a habitual or addictive behavior. In the case of smartphone use, cues may include notification sounds, phone screens lighting up, or simply seeing a smartphone in one’s environment. These cues can activate reward-related brain regions, reinforcing the compulsive urge to check the device.
Research has shown that individuals with excessive smartphone use exhibit heightened neural responses to smartphone-related cues, similar to those observed in substance addiction. This heightened sensitivity may contribute to difficulty in controlling smartphone usage, leading to a cycle of compulsive checking and craving.
Investigating Neural Activity Changes Through Smartphone Restriction
To better understand how short-term smartphone restriction influences brain activity, researchers conducted a study using functional MRI (fMRI) to measure changes in cue-related neural responses over 72 hours of smartphone abstinence. The study involved 25 young adults who were regular smartphone users.
Video : What Happens To Your Brain When You Mindlessly Scroll?
Study Design and Methods
- Participants were instructed to refrain from using their smartphones for 72 hours.
- A cue-reactivity task was designed, where participants were exposed to images of smartphones (both active and inactive) as well as neutral objects.
- Functional MRI scans were conducted before and after the restriction period to analyze changes in brain activity.
- Psychometric assessments were used to measure craving, self-control, and emotional responses associated with smartphone use.
Key Findings: How the Brain Adapts to Smartphone Restriction
1. Reduced Activation in the Reward System
One of the most striking findings was a significant reduction in activity in the nucleus accumbens and anterior cingulate cortex after 72 hours of smartphone restriction. These brain regions are heavily involved in reward processing and habit formation.
- The nucleus accumbens is associated with motivation and reinforcement learning. High activation in this area suggests strong craving and compulsive behavior.
- The anterior cingulate cortex plays a role in decision-making and impulse control. Reduced activity here indicates that participants may have experienced less compulsion to check their smartphones.
These findings suggest that even a short break from smartphone use can lead to neuroplasticity, allowing the brain to become less reactive to smartphone-related cues.
2. Alterations in Dopamine and Serotonin-Linked Activity
Further analysis using neurotransmitter probability maps revealed that activity changes in the reward system were closely linked to dopamine and serotonin receptor probabilities.
- Dopamine is a key neurotransmitter in reward-seeking behavior and addiction.
- Serotonin is involved in mood regulation and impulse control.
The findings suggest that smartphone restriction may influence neurochemical processes that drive compulsive behaviors. This could explain why some people feel withdrawal-like symptoms, including restlessness and anxiety, when they suddenly stop using their phones.

3. Increased Engagement of the Parietal Cortex
Another notable result was the increased activity in the parietal cortex, a region associated with attentional control and sensory processing.
- This suggests that participants became more aware of their environment and less preoccupied with smartphone-related distractions.
- Heightened parietal cortex activity was correlated with reduced craving scores, indicating improved cognitive control over impulsive smartphone use.
This supports the idea that limiting smartphone use can enhance focus and attentional regulation, reducing dependency on digital devices.
4. Reduced Compulsive Checking Behavior
Behavioral assessments showed that participants experienced a significant decrease in the urge to check their smartphones over time. This aligns with the observed neural changes in reward sensitivity and impulse control.
Participants also reported improvements in:
- Sleep quality: Reduced exposure to blue light and nighttime scrolling led to better sleep patterns.
- Social interactions: Without constant phone distractions, participants engaged more with people around them.
- Mental well-being: Several individuals noted feeling less anxious and more present in their daily activities.
Implications for Smartphone Addiction and Digital Detox Strategies

The findings of this study have significant implications for individuals struggling with excessive smartphone use. While a complete break from smartphones may not be feasible for everyone, implementing digital detox strategies can help manage usage and mitigate negative effects.
1. Scheduled Smartphone Breaks
- Taking regular breaks from smartphone use, even for a few hours a day, can help reset neural responses to digital cues.
- Setting specific times for checking messages rather than responding to every notification can reduce compulsive checking.
2. Mindful Technology Use
- Practicing conscious smartphone use by turning off unnecessary notifications and using grayscale mode can help decrease reliance on digital stimuli.
- Engaging in non-digital hobbies, such as reading, exercise, or meditation, can strengthen attention control and reduce smartphone dependency.
3. Sleep Hygiene and Nighttime Restrictions
- Avoiding smartphone use one hour before bed can improve sleep quality by preventing blue light exposure.
- Using do not disturb or airplane mode at night can minimize the temptation to check notifications.
4. Awareness Campaigns and Education
- Schools, workplaces, and mental health professionals can promote awareness of the impact of excessive smartphone use on brain function.
- Implementing digital wellness programs can encourage balanced technology use.
Video : Cell Phones Affect Brain Activity

Conclusion: How Smartphone Restriction Reshapes the Brain
The study provides compelling evidence that even a short period of smartphone restriction can lead to measurable changes in brain activity. The observed reductions in reward-related neural responses, coupled with increased attentional control, suggest that limiting smartphone use can promote cognitive flexibility, impulse control, and overall mental well-being.
As smartphone addiction continues to be a growing concern, understanding the neurological basis of cue-reactivity and digital dependency is crucial. These findings highlight the importance of incorporating healthy technology habits to ensure that smartphones remain tools for convenience rather than sources of compulsive behavior.
By making small adjustments in smartphone usage, individuals can foster better focus, improved mental clarity, and greater overall life satisfaction. So, why not start with a 72-hour break and see how your brain adapts?
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