Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Decided to Teach My Stepson a Lesson When I Got Tired of Him Littering Everywhere
A couple of weeks ago, I finally moved in with my husband, which was supposed to be the beginning of a wonderful chapter in our lives. I had no idea that my husband’s 15-year-old son from a previous marriage, named Dave, would prove to be a difficult obstacle to overcome. Though I knew there would be some period of adaptation, I did not expect such an attitude towards my efforts to make the house our cozy place in the form of piles of garbage that Dave, as if on purpose, left scattered throughout the house.
At first, I thought it was a temporary situation, perhaps a teenager’s version of chaos. But days turned into weeks, and the mess only seemed to grow. Empty chip bags, crumpled papers, and discarded clothes adorned every corner of our once-pristine home. It was as if a tornado of teenage negligence had swept through, leaving behind a debris field that would shock even a loving mother.
My comments and requests for cleanliness had no effect on him at all. It was like talking to a wall. I wanted to stop this and somehow decided to act outside the box.
One day, when Dave left for school, I came up with a plan. I was going to defeat this trash invasion, which required a strategy that went beyond mere words. Wandering around the house, armed with trash bags and determination, I picked up every piece of clutter that had settled into our home. I was on a mission to teach Dave a lesson in responsibility.
His room, the center of chaos, was my first target. When I walked in, I was greeted by clothes strewn across the floor, a maze of crumpled papers, and a collection of half-empty soda cans. Without pleasure, but with a feeling of determination, I began to put all the items that were scattered in garbage bags. Papers, cans, his clothes, everything was packed into the bags together. In the end, the room gradually turned from a disaster zone into something resembling order. I packed all the scattered clothes with other trash in a bags.
A similar fate befell the living room, kitchen, and even the bathroom. It was a time-consuming task, but I was sure that if words could not reach him, perhaps these bags would show him how much of a mess he left behind.
Leave a Reply