Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.

The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.

In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.

The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.

Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”

The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.

In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”

“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”

“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”

Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”

“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”

The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”

Jеnnifеr Lореz’s 16-yеаr-оld Еmmе’s lаrgе blасk рiеrсings sеts intеrnеt аbuzz

During a Parisian outing with their mother, Emme Muniz, showed off a fashion accessory that had everyone talking – flesh tunnels.

The 16-year-old child of Jennifer Lopez set the internet abuzz when they stepped out with black piercings in their stretched earlobes.

While the “Jenny From The Block” singer opted for a chic look, her teen went for an edgier look, an aesthetic they’ve been working on for several years.

“[Emme] is into experimenting with different hair colors and quirky makeup techniques,” a source told Life & Style in December 2021. Despite having “varying tastes in fashion,” Emme and Lopez still enjoy helping each other find the perfect outfit.

When photos of the child-mother duo began to circulate online, many wondered what happened with Emme.

Jеnnifеr Lореz’s 16-yеаr-оld Еmmе’s lаrgе blасk рiеrсings sеts intеrnеt аbuzz

During a Parisian outing with their mother, Emme Muniz, showed off a fashion accessory that had everyone talking – flesh tunnels.

The 16-year-old child of Jennifer Lopez set the internet abuzz when they stepped out with black piercings in their stretched earlobes.

While the “Jenny From The Block” singer opted for a chic look, her teen went for an edgier look, an aesthetic they’ve been working on for several years.

“[Emme] is into experimenting with different hair colors and quirky makeup techniques,” a source told Life & Style in December 2021. Despite having “varying tastes in fashion,” Emme and Lopez still enjoy helping each other find the perfect outfit.

When photos of the child-mother duo began to circulate online, many wondered what happened with Emme.

“Not very feminine, looks likе a dude”

“She’s rebelling against her Mother can’t wait to read that book!!”

“Some celebrity kids are doomed“

“She needs to pay more attention to her children and not be so self absorbed .”

“JLo must be dying inside.”