Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Child Star passed away today. When you find out who he is, you will cry
away at the age of 46. The news of his untimely death has left fans and loved ones in shock and mourning.
Born on May 26, 1978, in a suburb of Los Angeles, California, Benji’s acting career started at a young age. Throughout the 1980s, he graced our screens with appearances on popular shows like The A-Team, T.J. Hooker, Punky Brewster, The Twilight Zone, and Steven Spielberg’s Amazing Stories.
However, it was his role as Brian Tanner on the beloved TV series Alf that made him a household name. From 1986 to 1990, Benji captivated audiences with his performance as the endearing younger brother of the extraterrestrial Alf.
Alongside his successful acting career, Benji was known for his love of dogs. His Instagram profile proudly stated, “Lover of dogs, traveling, late-night runs, music, podcasts, Navy, bipolar, major depression disorder, GAD, ALF, VR, Nike, Cinema 4D, Creative Cloud.” His furry companion, Hans, was not only a loyal friend but also his dedicated service dog.
On a fateful day, tragedy struck Benji and Hans. It remains unclear what exactly caused their passing, but those close to him believe that he may have gone to deposit a check and unfortunately succumbed to the scorching heat inside his car. The loss of both Benji and his beloved service dog has left a deep void in the hearts of those who knew and cherished them.
As news of Benji’s passing spreads, his sister, Rebecca, expressed gratitude for the outpouring of support, stating, “Their family is grieving a great loss and appreciate everyone’s thoughts and kind words.” The tragic loss of this talented and cherished child star will not be forgotten, as his memory lives on in the hearts of his family, friends, and fans around the world.
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