Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
My Fiancé Dumped Me After My Hair Started Falling out — Years Later, I Accidentally ‘Stole’ His Wedding
After losing my baby, I also lost my hair — and then my fiancé. He dumped me with the cruel words, “You’re not the person I fell in love with.” Three months later, he was dating my sister. A year after we split, I walked into their wedding and everyone gasped when they saw my transformation.
I used to believe that true love meant finding your perfect match and living happily ever after. Looking back now, I realize how naïve I was, but that’s the thing about love: it makes you believe in fairy tales.
A woman staring dreamily out a window | Source: Midjourney
“Are you sure about this?” Brian asked, his hand resting on my still-flat stomach.
We were lying in bed, basking in the glow of his proposal just hours before. The ring felt heavy on my finger, but my heart was light. The diamond caught the morning sunlight, sending tiny rainbows dancing across our bedroom walls.
“I’ve never been more sure of anything,” I whispered back, threading my fingers through his. “We’re going to be a family.”
A couple holding hands | Source: Pexels
I remember how his eyes lit up, how he kissed my forehead and promised we’d be the best parents ever.
“I already started looking at baby furniture online,” he admitted sheepishly. “I know it’s early, but I couldn’t help myself.”
“You did?” I laughed, snuggling closer. “Show me!”
But fate can be cruel. Two weeks later, I sat in a sterile hospital room, clutching Brian’s hand as the doctor delivered the news that would shatter our perfect beginning.
A sad couple in a doctor’s office | Source: Midjourney
The baby was gone. The words hung in the air like poison, seeping into every corner of our world.
“These things happen sometimes,” the doctor said gently. “It’s nobody’s fault. You can try again when you’re ready.”
But it felt like my fault, and the grief was killing me. That’s when I started losing my hair. Every morning, I’d wake up to find more strands of hair on my pillow, in my brush, circling the shower drain.
A woman examining her hair | Source: Midjourney
At first, it was just a little more than usual, then clumps, then whole patches. I stopped looking in mirrors because I couldn’t stand the stranger staring back at me.
Brian pretended everything was okay, but noticed the way his eyes would skip over my thinning spots, and the way his touch became hesitant, almost clinical.
One evening, he asked me to sit down at our kitchen table. The same table where we’d planned our wedding just months before, choosing color schemes and debating flower arrangements.
A serious man seated at a kitchen table | Source: Midjourney
“I can’t do this anymore,” he said, his voice flat. “You’re not the person I fell in love with. You’ve changed.”
I gripped the edge of the table so hard my knuckles turned white. “Changed? Of course I’ve changed. We lost our baby.”
“It’s more than that.” He wouldn’t meet my eyes. “I’m calling off the wedding.”
“So you’re just giving up? After everything we’ve been through?” My voice cracked. “After all our plans, our dreams?”
A sad and shocked woman seated at kitchen table | Source: Midjourney
“I’m sorry,” he said, but his voice held no real emotion. “I think it’s best if I move out this weekend.”
“Don’t do this, Brian,” I pleaded. “We can work through this together. We can get counseling, take some time…”
“I’ve made up my mind,” he cut me off. “I’ll come by Saturday to get my things.”
I spent the next few months in a fog, barely leaving my apartment except for work.
A depressed woman wearing a headscarf lying on a sofa | Source: Midjourney
The hair loss continued, and I started wearing scarves to hide the worst of it. My friends tried to help, but their pity was almost worse than being alone.
Then came the day my mother called, her voice tight with tension. “Honey, there’s something you need to know. It’s about Brian… and Sarah.”
“Sarah?” I repeated, confused. “What about them?”
“They’re… seeing each other. Your sister and Brian. They’ve been dating for a few weeks now.”
A woman speaking on her phone | Source: Midjourney
My sister. My own sister was dating my ex-fiancé! The betrayal sent me into a tailspin, and the remaining patches of my hair fell out completely.
It was all too much to bear. I finally went to see a doctor about my hair loss. I’d thought it would go away as suddenly as it had started, but the doctor soon shattered my hopes.
“You have Alopecia Areata, an autoimmune condition triggered by severe stress,” she said. “While we can try various treatments, there’s no guaranteed cure. But many people learn to manage it successfully.”
A doctor seated at her desk | Source: Pexels
A year passed. I thought I’d hit rock bottom, but then the wedding invitation arrived. Cream-colored paper with gold embossing announced the upcoming nuptials of Brian and Sarah.
“You don’t have to go,” my best friend Rachel insisted over coffee. “No one would blame you for staying home.”
“I know,” I said, tracing the elaborate calligraphy with my finger. “But I need to face this.”
That invitation changed something in me.
A woman in a coffee shop with a determined look on her face | Source: Midjourney
Instead of crumpling under the weight of it all, I felt a spark of defiance. I started seeing a therapist, Dr. Martinez. It wasn’t easy to face my demons, but she helped me understand that my worth wasn’t tied to my hair or to Brian’s rejection.
“What would you do if you weren’t afraid?” she asked me one session.
The answer came surprisingly easily. “Travel. Dance. Live.”
“So what’s stopping you?”
“Nothing.” The realization hit me like a train. “Nothing at all.”
A woman gasping | Source: Midjourney
So I joined a dance studio. I was self-conscious those first few lessons, but I soon settled in and started enjoying myself. I also booked that trip to Bali I’d always dreamed about. That’s where I met Anthony.
I was walking along the beach at sunset, feeling the warm sand between my toes, when I heard the click of a camera. I turned to find a man with kind eyes and an apologetic smile.
“I’m sorry,” he said, lowering his professional-grade camera. “The light was perfect, and you looked so peaceful. I can delete the photos if you’d like.”
A grinning man holding a camera on the beach | Source: Midjourney
“No, I’d like to see them,” I surprised myself by saying. Something about his gentle manner put me at ease.
When he showed me the images on his camera’s display, I gasped. The woman in the photos was bald, yes, but she was also beautiful, serene, powerful. She looked like a warrior goddess emerging from the sea.
“Wow,” I breathed. “I can’t believe that’s me.”
“You have an amazing presence,” he said softly. “The camera loves you.”
A man holding a camera on the beach | Source: Midjourney
“I haven’t felt beautiful in a long time,” I admitted.
“But you’re gorgeous!” He exclaimed. Then he blushed. “I’m sorry, we don’t even know each other and here I am, babbling like a fool. Let me start over. I’m Anthony.” He extended his hand. “Would you like to get coffee and talk about photography?”
Coffee turned into dinner, dinner into days spent exploring the island together. Anthony saw me in a way no one else had before.
A man and woman walking on the beach together | Source: Midjourney
“You never asked about my hair,” I said one evening as we walked along the shore.
“Because it’s not what makes you you,” he replied simply. “Your strength, your smile, your heart, those are what matter.”
I’d made enough progress in therapy to know he was right, but hearing him say it… that was the moment I truly started to feel confident about who I was again.
A bald woman smiling confidently | Source: Midjourney
Months later, I stood outside the wedding venue, smoothing down my red dress. Anthony squeezed my hand.
“Ready?” he asked, his eyes full of pride.
“Ready.”
We walked into the reception hall together, my bald head held high. I was transformed from the woman I used to be to an Alopecia warrior, facing my biggest battle yet. The room fell silent, conversations dropping away like stones into still water.
A confident bald woman wearing a red dress entering a church | Source: Midjourney
Then, remarkably, people began to stand. The applause started slowly but built into a thunderous ovation.
Throughout the evening, guests kept approaching our table. “You’re so brave,” they’d say, or “You’re an inspiration.”
I caught glimpses of Sarah’s tight smile and Brian’s uncomfortable shifting, but they couldn’t touch me anymore.
“You okay?” Anthony whispered during a slow dance.
A man smiling lovingly at someone | Source: Midjourney
I looked up at him, feeling the strength of his arms around me, the warmth of his love. “More than okay. I’m free.”
Now, as I plan my own beach wedding with Anthony, I sometimes think about the woman I used to be. She thought losing her hair meant losing everything, but really, it was just the beginning of finding herself.
“What are you thinking about?” Anthony asks me now, as we sit on our balcony watching the sunset.
He’s editing photos from his latest gallery show: a series featuring women with alopecia, inspired by our story.
A man working on his balcony | Source: Midjourney
I touch my smooth scalp, something I do proudly these days. “Just thinking about how sometimes you have to lose everything to find what you’re really meant to have.”
“Getting cold feet?” he teases gently.
“Never,” I laugh. “You’re stuck with me now.”
He smiles and takes my hand. “Ready to be my bride?”
“I’ve never been more ready for anything in my life,” I reply, and this time, I know it’s true.
A smiling bald woman on a balcony at sunset | Source: Midjourney
I think about our upcoming ceremony, and how different it feels from my planning with Brian. This isn’t about creating a perfect day, it’s about celebrating our perfectly imperfect love story.
These days, I work as a model and speak at conferences about alopecia awareness, and Anthony’s photos of me have been featured in magazines promoting body positivity.
But more importantly, I’ve learned that true beauty isn’t about perfect hair or perfect relationships. It’s about being perfectly, authentically yourself.
A woman on a balcony smiling confidently | Source: Midjourney
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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