Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Asked to See My Wedding Pics & Saw
At her wedding reception, Jess marvels over how perfect everything turned out. When she has a quiet moment away from her guests, she asks to view some wedding photos. But what she sees sends her spiraling.
After three years of being together, and a year to plan our dream wedding, Adam and I got married.
Everything was perfect. We had our favorite food, music, and people. I thought nothing could ruin this wonderful day until I asked our photographer to show me some of our wedding photos on her camera.
Adam and I married at sunset, my favorite time of the day. The entire ceremony was perfectly planned for our vows to be recited while the sun streamed from all angles.
Of course, then it was time to party. Adam wanted our reception to be one big bash and for our guests to have a blast.
Bride and Groom silhouettes during sunset | Source: Pixabay
We also wanted every moment to be documented, so we hired Jack and Annie to capture our wedding bliss through the lenses.
We also had a photo booth, but we wanted candid photos.
“We’re only getting married once,” Adam said when I questioned whether we were being too lavish with our money.
“Let’s make memories, Jess,” he said, kissing my hand.
Person sitting in a photo booth | Source: Pexels
During our reception, I noticed Annie sitting alone while Adam was toasting away with his groomsmen.
“I’m taking a break,” she chuckled, sipping a cocktail. “Jack has it covered.”
“Well, while I have you,” I said, sitting beside her. “Can you show me some of the photos? I want to see what my dress looks like from the back.”
“Sure,” Annie said. She hesitated, sipping her cocktail slowly while turning a little red.
I turned around to look at the crowd while Annie drank.
“But you look beautiful,” she said, picking up her camera.
“My mom made a joke about the dress making my butt look a little big,” I chuckled, feeling the warmth from the champagne radiate through me.
Annie held the camera and, resting it lightly on her leg, began swiping through the images.
Woman sipping on a cocktail | Source: Pexels
I couldn’t help but smile at the photographs — I loved seeing the guests enjoy themselves.
But staring at the vibrant photographs, my eye caught something peculiar in the background of one the pictures of me and my parents.
The photo captured a brief yet unexpected moment — I saw Adam holding Annie’s hand as they shared a stolen kiss.
I could not believe my eyes. I zoomed in just to make sure I was not making it up, but it was all there.
The photographer choked on the drink she was sipping, her face turning purple.
I couldn’t breathe. Adam and I had only been married for about three hours, and already, he was betraying me.
“Don’t you dare move,” I hissed at Annie. “Don’t you dare say a word!”
Annie nodded quickly, her eyes wide at my sudden change of demeanor.
But what did she really expect? I was at my own wedding, and I had just found out that my husband had cheated. After she betrayed me like that and ruined my wedding day, I made sure her photography career would take a hit.
I picked up Annie’s camera and took it to the DJ, who screened a series of photographs of Adam and me through the years while he blasted out the latest hits.
Person holding a camera | Source: Pexels
“Are you sure?” he asked when I told him what I needed him to do.
“Absolutely,” I said.
When it was time for speeches, my father talked about love and how glad he was that I had chosen Adam as my partner. But I could barely listen to a word. Instead, I sat there, recalling the subtle tension between Annie and Adam when we first met with her and Jack, her business partner.
I had trusted Adam so implicitly that the thought of infidelity was a foreign invader in our relationship.
After my father toasted Adam and me, wishing us a happily married life, it was my turn to give Adam my wedding gift.
Ever since I met my new husband, he has spoken about an unexplained love for Iceland.
“There’s just something about the elephant rock and the lava caves, Jess. It feels magical. Maybe I lived there in another life,” he had said on our second date.
When we were planning the wedding, Adam decided that the whole thing would be on him and our families, and I would surprise him with our honeymoon.
Knowing how much effort was put into the ceremony, I wanted to surprise him with a trip to Iceland. I wanted him to experience the love he had for Iceland with me.
Green Iceland landscape | Source: Pexels
I took the mic and spoke of Adam’s dream visit to Iceland. I watched him hang onto my every word, his eyes shining.
I nodded to Duncan, our DJ.
The screen flashed with the photograph of Annie and Adam.
I watched Adam try to mask his shock, and Annie tried to hide her face. Once filled with shouts of celebration and tipsy guests, the room echoed with gasps and hushed whispers.
Adam pulled me outside, away from the guests who wanted to know more.
“I’ve known Annie since we were teenagers, Jess,” he said frantically. “All the wedding planning just rekindled the past love we had. But it was fleeting. It was just a mistake, Jess.”
He pleaded for forgiveness, tears streaming down his face. But I didn’t want to give him that — I didn’t want to forgive him.
Maybe under different circumstances, I would have felt differently. But just after we got married? No way.
Close-up of man crying | Source: Pexels
The next day, I annulled our marriage, leaving behind the shards of shattered vows.
Adam can sort things out with Annie.
I still had my bags packed, ready for my honeymoon. So, I had my sister pack her bags and join me.
Now, I’m sitting in our hotel room, drinking hot chocolate and reflecting on what would have happened if I didn’t see that photo — my wedded life would have begun in ignorance.
Person holding a mug of hot chocolate | Source: Pexels
Has anything as heartbreaking happened to you?
Here’s another story for you: Jess is happy to know that her mother, Mona, wants to spend more time with her children during their summer holidays. She even tries to look past the fact that Mona just wants her to divorce Matt, her husband. But when Jess goes to a café during her lunch, she gets a lot more than the menu offers.
Read the full story here.
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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