Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Elton John’s Grown Sons Are ‘Handsome’ & Not Spoiled Doing Chores for Pocket Money
David Furnish, Sir Elton John’s spouse, and they have been together for more than 20 years. The couple is also raising their two boys, Zackary and Elijah, to be modest and aware of the worth of money.
Famed artist Sir Elton John has released thirty-two albums to far and shows no signs of slowing down. Even at seventy-three, the vocalist continues to be in high demand.
Despite having a successful career for more than thirty years, the musician wants to concentrate on other areas of his life, such as his marriage to David Furnish and his two sons, Zachary and Elijah.
There was a brief affair between John and Furnish in 1993 before their lives revolved around parenting their sons. The singer of “Sacrifice” announced that he had moved back into his Windsor home and was looking to socialize.
John then requested a friend to invite Furnish and other individuals to dinner, saying he felt an immediate connection with Furnish. John admired how well-groomed and reserved he was.
After going on a date the next day, the two’s long-term relationship officially started. After nine years of being in a civil partnership, they made the decision to get married in 2014.
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