Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Paris Jackson just turned 25, reveals what Michael Jackson was actually like as a father
Paris Jackson was born on April 3, 1998 in California, the second child of legendary musician Michael Jackson. Growing up in the shadow of the “King of Pop,” her life was anything but ordinary from the start. Her early years were a mix of privilege and isolation, shielded from the public eye by her father and siblings who valued privacy and a non-traditional education.
Paris and her brothers were homeschooled through sixth grade and were spared the relentless media scrutiny that dominated Michael Jackson’s life. Her father, deeply committed to a rich upbringing, exposed her to diverse cultures and experiences that went beyond the glare of fame. Paris fondly remembers how these experiences broadened her worldview and instilled in her values such as cultural appreciation and hard work. Even at a young age, she understood how important it is to be successful on your own.
At the age of 11, tragedy struck in Paris when her father suddenly passed away, thrusting her into the spotlight. Her poignant speech at his memorial service marked her public debut and gave the world a glimpse into Michael Jackson’s private family life. Paris and her brothers then accepted their father’s posthumous Lifetime Achievement Award at the Grammy Awards, further cementing their public presence.
Navigating her youth amid her father’s legacy proved to be a challenge. Paris faced personal problems that culminated in a period of change at a therapeutic boarding school in Utah. This experience was pivotal in improving her mental health and becoming a stronger person.
Despite the importance of her family name, Paris was determined to forge her own path. She graduated from high school and valued modeling as a means of self-expression, which helped her attract the attention of prestigious publications. Her unique style and individuality shined on the covers of Rolling Stone, Vogue and Narcisse, making her a fashion icon in her own right.
In 2020, Paris ventured into the music industry with her debut album “Wilted”, showcasing an indie-folk sound that explores themes of heartbreak and love. Although Paris is influenced by her father’s musical legacy, she is focused on developing her own identity in the industry.
Throughout her journey, Paris Jackson remains deeply connected to her father’s memory. She finds solace in dreams in which Michael Jackson continues to guide and comfort her, underscoring their enduring bond.
Paris Jackson’s story is one of resilience and growth, handling fame and personal loss with grace. She serves as an inspiration to those who face adversity and embodies the pursuit of individuality amid the challenges of her extraordinary upbringing.
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