Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
My DIL Threw Out My Wardrobe as It Was ‘Too Out of Date’ — My Son Immediately Brought Her Back Down to Earth
When Evelyn’s daughter-in-law donates her entire wardrobe without asking, she’s furious. But her son, Daniel, is livid. What starts as a clash over respect and boundaries transforms into a journey of self-discovery. With a little patience, Evelyn proves it’s never too late for a fresh start.
I’m Evelyn. I’m 62, a widow, a baker, and the proud mother of my son, Daniel. Since I found out I was pregnant, I knew that my baby would be my ultimate pride and joy.
Now, at 35, as he was about to marry Clarissa, I knew my patience would face its toughest test. Clarissa was a force to be reckoned with.
A woman holding a loaf of bread | Source: Midjourney
And, honestly, I’m not sure it was in the “good way.”
Clarissa had never worked a day in her life. She loved reading fashion magazines, watching Fashion Week runway shows, and basically… shopping. She waltzed into their marriage with designer handbags, a wardrobe bursting at the seams, and opinions about how everyone else should dress.
Especially me.
After losing my husband, Joseph, I was heartbroken and deeply depressed. I stopped caring about my fashion and focused on comfortable, practical clothes that I could bake in.
A woman reading a magazine | Source: Midjourney
So when Daniel introduced me to Clarissa, I greeted her in my reliable wardrobe from my 40s.
“That’s what she calls fashion?” I heard her mutter. “More like frumpy-city.”
I brushed it off.
The most important thing was my son’s happiness, not her snarky remarks.
The wedding was perfect, my sweet Daniel was marrying the woman he loved in the most beautiful romantic setting. My heart swelled with pride and joy as I watched them exchange vows.
A wedding scene | Source: Midjourney
I told myself her quirks were just that. Quirks. And chose to focus on the love they shared between each other.
Life moved forward, and inspired by the fresh start, I decided to renovate my apartment. I wanted a new kitchen, and it was time for me to do it. I wanted to bake more. And sell all my baked goods to the local bakery.
“Why not do your bedroom, too, Mom?” Daniel asked. “And what about the master bathroom?”
“It’s going to be too expensive, son,” I said. “I think I can cover the kitchen and still be comfortable.”
A close up of a man | Source: Midjourney
“No way. I’ll cover it all! You just let me get a contractor and team in, and you’ll have nothing to worry about.”
I tried to refuse it all, but Daniel was adamant.
“Please, Mom,” he said. “Let me do this one thing for you. Let me do this.”
I didn’t want Daniel to go about spending money on me, especially because he and Clarissa were just starting off their lives, but there was something about his face…
A kitchen being renovated | Source: Midjourney
I gave in.
Still, since space would be tight during the remodel, I asked Daniel and Clarissa if I could temporarily store some of my belongings at their house. They both agreed, saying that they had more than enough space.
I didn’t think twice when I packed my clothes and tucked it all away in their guest bedroom. I decided to stay with my sister during the remodel, so I only packed the bare minimum to take.
Boxes in a room | Source: Midjourney
“Just stay with me, Evelyn,” Davina said. “Daniel and Clarissa are a young, married couple. They need their space. Me, on the other, I have nothing to do! I’m about to be 70, and I want to eat everything I can before my doctor decides to make my life miserable.”
And that was it.
One Sunday, Daniel invited me over for lunch. When I walked in, Clarissa greeted me with a smug smile, but I didn’t think much of it. It wasn’t until later, when I went to get a scarf from the guest room.
Most of my boxes were gone. My wardrobe, packed into those boxes, all gone!
Food on a table | Source: Midjourney
“Clarissa, Daniel?” I called, trying not to panic. “Where are my clothes?”
She appeared in the doorway, a picture of nonchalance.
“Oh, I donated them, Evelyn,” she said. “Your wardrobe was too out of date. I mean, honestly… It’s time you dressed properly. You’re getting on in age.”
I froze, a mix of shock and rage surging through me. Before I could respond, Daniel walked in.
A woman standing in a doorway | Source: Midjourney
“You did what?” he demanded. “Don’t bother lying. I heard it all from the hallway.”
Clarissa shrugged, clearly expecting him to take her side.
“She’s old, Dan!” she replied. “And she wears clothes from only goodness knows when. It’s not vintage. It’s not fashionable. Frankly… it’s embarrassing for her! If anything, I was helping.”
An angry man | Source: Midjourney
Daniel’s jaw clenched. He turned to me.
“Mom, I’ll fix this. I promise.”
Then, he turned back to Clarissa.
“Pack all the things I’ve bought you,” he said, his tone cold and dangerous. “I think it’s time we donate those items as well.”
Clarissa laughed nervously.
A shocked woman | Source: Midjourney
“You’re joking. Daniel. Say you’re joking!”
“I’m not,” he said. “You have no right to disrespect my mother like this. Those clothes were hers. It’s what she’s comfortable with.”
Clarissa’s face turned red as she sputtered excuses, calling him overdramatic and claiming she was just trying to help.
Her voice cracked as she pleaded.
An upset woman | Source: Midjourney
“I thought I was doing the right thing. I just wanted her to feel more stylish. There’s nothing wrong with comfortable clothes, but at least let them look good!”
Daniel didn’t waver.
When Clarissa refused to pack her things, Daniel calmly opened her closet doors and began pulling out the designer clothes and accessories he’d gifted her over the years.
A woman’s closet | Source: Midjourney
By the time he was finished, the room was full of neatly packed suitcases.
Poor Clarissa cried like a helpless child.
I should have felt vindicated, but seeing my son and daughter-in-law at such odds broke my heart. Daniel loved her; he had chosen her as his wife, the future mother of his children. I didn’t want to be the cause of a rift in their marriage.
An upset woman sitting on a couch | Source: Midjourney
“Daniel, darling,” I said softly. “Stop.”
He turned to me, his brow furrowed in confusion.
“Mom, she threw out your clothes without asking. This isn’t okay. None of this is okay!”
“I know,” I said, placing a hand on his arm. “But I think Clarissa has already realized her mistake. Right, Clarissa? And she donated the clothes to the needy. She didn’t just throw them out! That has to count for something.”
A woman standing in a living room | Source: Midjourney
Clarissa sniffled, wiping her tear-streaked face.
“I… I do realize my mistake. I wish I’d never touched your things, Evelyn. It was wrong. And I’d take it back if I could!”
Her voice wavered as she spoke.
“If someone donated all my clothes without telling me, I’d be devastated. I’m sorry, Evelyn. So, so sorry.”
Daniel crossed his arms.
An upset woman sitting on a couch | Source: Midjourney
“Fine, let’s have ourselves a deal,” he said. “Clarissa, since you claim that Mom’s wardrobe was unstylish, and you were so eager to fix it, you’ll be responsible for replacing it. Think of it as fair compensation.”
Clarissa’s eyes widened, but she nodded.
“Okay. Fine. I’ll do it. I’ll buy her everything!”
Over the next week, Clarissa threw herself into the task of creating my “new look.” At first, she pushed me toward trendy outfits that I really didn’t like, but when I gravitated toward classic and comfortable styles, she listened.
Clothing in a boutique | Source: Midjourney
“Trust me,” she said softly. “I’m going to… help you. I want you to feel lovely and comfortable in your own skin.”
By the end, I had a new set of beautiful clothes that made me feel confident and happy.
Something surprising happened during this time.
As Clarissa helped me shop, I saw a different side of her, one that was creative, determined, and even a little vulnerable. She admitted she’d never worked before because she didn’t know where to start, and she feared failure.
A close up of a woman | Source: Midjourney
But, don’t we all?
“You’re doing a wonderful job as my stylist, darling,” I told her one day over tea and cake. “Have you ever thought about making a career out of it?”
Her eyes lit up.
“You think I could? Really?”
“I know you could,” I said with a smile.
Tea and cake | Source: Midjourney
Now I have a brand-new look, Daniel has a more thoughtful and modest wife, and Clarissa has a budding career as a stylist. I recommended her as a stylist to my friends, and she’s already booked several clients, including her first bride!
Clarissa and I still have our differences, but something has shifted. I see more humility in her now, and even a growing respect. She takes pride in what she does and in herself.
Life has a funny way of teaching us lessons, doesn’t it?
A smiling woman | Source: Midjourney
Clarissa may have started as an entitled young woman with too many opinions, but now she’s learning the value of respect and hard work.
And as for me?
I’m happier than ever, with a wardrobe that fits the woman I’ve become.
Everyone’s happy, Daniel included.
One Saturday afternoon, Daniel came by to visit me after my makeover was complete. He rang the doorbell to my apartment, and I opened the door wearing one of my new outfits.
A front door | Source: Midjourney
It was a simple but elegant teal blouse with tailored trousers, just as Clarissa had planned for me.
“Mom! Wow!” he gasped. “You look amazing! I mean, you’ve always looked amazing, but, my goodness! You look so confident.”
I smiled, touched by his sincerity.
“Thank you, sweetheart. I have to admit, I wasn’t sure about all this at first. But… I feel good. Clarissa might’ve had a heavy hand in pushing me toward this, but I think I needed the nudge. I’d been wearing the same clothes since your father passed away.”
A smiling man | Source: Midjourney
Daniel pulled back and looked at me, his face serious.
“I’m so sorry, Mom. For all of it. She had no right to touch your things. I mean, if I had been paying more attention, none of this would have happened.”
“It all happened for a reason, son,” I said. “And look, it worked out for the best. Clarissa has a career now!”
“I know, I know. Now, come on, let’s go out to eat. You look too good to stay home.”
“As long as you’re buying,” I laughed.
A smiling woman | Source: Midjourney
After losing her son, Daniel, in a tragic accident, Janet finds herself drowning in grief and memories of the home they once shared. But when her daughter-in-law, Grace, abruptly shows up and forces her to leave, Janet is devastated. What seems like a heartless betrayal turns into an unexpected act of compassion as Grace reveals her true intentions…
This work is inspired by real events and people, but it has been fictionalized for creative purposes. Names, characters, and details have been changed to protect privacy and enhance the narrative. Any resemblance to actual persons, living or dead, or actual events is purely coincidental and not intended by the author.
The author and publisher make no claims to the accuracy of events or the portrayal of characters and are not liable for any misinterpretation. This story is provided “as is,” and any opinions expressed are those of the characters and do not reflect the views of the author or publisher.
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