Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Dоnny Оsmоnd sаys ‘finаl’ gооdbyеs tо fаmily, shаrеs swееt рhоtо оn Instаgrаm with grаndkids
Donny Osmond, the former teen idol has five sons and 14 grandchildren, all who are eagerly awaiting the return of the multi-hyphenate entertainer, currently on a three-month “Direct from Las Vegas“ tour.
And right before his departure, Osmond showed his social media followers what a giant peacock and Joseph and the Amazing Technicolor Dreamcoat have in common.
Keep reading to learn more!
Donny Osmond, who found galactic success as a teen heartthrob in the 1970s, is as busy today as he was five decades ago.
In 2019, the 66-year-old man ended an 11-year Las Vegas residency with his sister Marie and returned to Harrah’s Hotel and Casino, headlining his first solo residency, which he resumes in the fall of 2024.
After stepping on the stage for the show, where he takes audiences on a “dynamic, energy-filled musical journey of his unparalleled life,” Osmond flies out to the UK for a limited run of Joseph and the Amazing Technicolor Dreamcoat.
The TV host wowed live theatre audiences with his performance as Joseph in the hit musical that ran from 1992 to 1998, and this time, he’s taking on the role of Pharaoh.
“I always knew I would return to ‘Joseph and the Amazing Technicolor Dreamcoat,’” Osmond said in a statement on X (formerly Twitter). “Having starred as Joseph in over 2,000 performances in this magical musical, I am now ready to channel my inner Elvis and assume the role of Pharaoh in Edinburgh starting this December [2024].”
But before any of that happens, he’s spending the summer, taking the “Direct from Las Vegas” show to venues across North America.
Giant peacock
With a packed schedule that keeps him from the large family he built with wife Debra (married in 1978), the musician carves out time to spend with his five sons and 14 grandchildren.
Speaking with People, Osmond earlier explained that regardless of how busy he is, family always comes first.
“That’s what balances my life out. Family is the most important thing, because the curtain will come down eventually, and then what do you have?”
Offering fans a glimpse into how he spent the days leading up to his tour, Osmond – who was disguised as a peacock in the first season of Masked Singer – shаrеd an image on his Instagram, where he’s seen in the pool with the grandchildren and a giant inflatable peacock.
He captions the post, “Enjoying a final swim at home with my grandkids before the long US summer tour begins this Friday in Milwaukee. By the way, thanks to Sue Pearson from Leeds in the UK who gave me that inflatable peacock during my tour over there. We’ve had so much fun with it. Speaking of fun, I’ll see you all real soon on my US summer tour.”
Osmond’s loyal followers jumped into the comments section praising the family man, as well as sharing their excitement over his tour.
One netizen writes, “So this is how you stay looking young Donny, your happiness and precious family makes you smile, and that is why you’re always happy on stage.” A second, gushing over the kids, shаrеs: “What a beautiful pictures of you and your grandbabies. Can’t wait to see you [in] Louisville.”
“Can’t wait for this summer tour. Rest up…what is it 41 venues? Wow! Donny What a historic US Tour. So exciting! See you in Connecticut,” adds a third.
Meanwhile, some fans zoned in on the peacock and referenced it to his appearance on Masked Singer. “Love the peacock…you should have won!!!!” one writes.
If you haven’t yet figured out what a peacock and Joseph and The Amazing Technicolor Dreamcoat have in common, they both are costumes worn by this legendary singer!
What are your thoughts on Donny Osmond? Please let us know what you think and then shаrе this story so we can hear what others have to say!
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