Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
I Never Thought That Losing Everything After Divorce, a Simple Twist of Fate Could Restore My Faith in Love — Story of the Day
After my divorce, I was left with nothing but a broken car on a dark road. Just when I thought things couldn’t get worse, a stranger appeared. That encounter changed everything in ways I never imagined.
As I drove along the coast, the wind whipping through the open window, I tried to focus on the rhythmic sound of the waves crashing against the shore. That old car was all I had left after the brutal divorce, the only thing that hadn’t been taken from me.
The whole thing had been unfair, a cruel twist of fate where I lost everything—my home, my savings, and my trust. That road trip was supposed to clear my mind, but the memories clung to me like a weight I couldn’t shake.
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“I can’t have children, Amanda,” I could still hear David’s voice echoing in my head.
His voice had been soft, even regretful as if he was the victim in all that. And I believed him. I had built our life around that lie and accepted a future without kids, all for him.
“It’s not that simple, honey,” he said whenever I brought it up. “We have each other, isn’t that enough?”
It wasn’t enough, but I convinced myself it was. Until SHE showed up.
I tightened my grip on the steering wheel, remembering the day David’s mistress came to our door. The smug look on her face, the way she casually placed her hand on her swollen belly.
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“David didn’t tell you, did he?” she sneered, her voice dripping with cruel satisfaction. “He’s going to be a father.”
I felt the shame, the anger, burning in my chest again.
“You lied to me!” I had screamed at David that night, my world crashing down as he stood there, silent, unable to even defend himself. It was all so clear how he had played me.
Suddenly, the car sputtered.
“No, no, no, not now!” I muttered, slamming my foot on the gas, but it was no use.
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The car slowed to a stop. Of course, it died in the middle of nowhere. My phone was dead, too.
“Great,” I said aloud, stepping out of the car. “Just great. Alone on a deserted road. What now?”
Panic started to bubble up, but I tried to push it down.
“You’ve handled worse than this, Amanda,” I told myself, but the growing darkness around me said otherwise.
***
The headlights of a pickup truck pierced the thick darkness, and I felt the first spark of hope I’d had in hours. Finally, somebody could help. But as the truck pulled up, that spark quickly fizzled out.
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The man behind the wheel looked like he hadn’t smiled in years. Mid-forties, gruff, with a stern expression that matched his weathered face. He stepped out, glanced at my car, and, without missing a beat, started shaking his head.
“Driving a piece of junk like that? What were you thinking?” he grumbled. His voice was rough and low like he’d been annoyed with the world for a long time.
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I stood there, speechless for a second. I didn’t know what I had expected. Maybe a simple “Do you need help?” But instead, I got criticism.
My first instinct was to snap back, to tell him I didn’t need his attitude on top of everything else. But the darkness around me reminded me how little choice I had.
“Look, I didn’t plan for this to happen,” I said. “I know it’s a wreck, but it’s all I’ve got. Can you help me or not?”
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“You can’t stay here all night. It’s not safe for someone like you to be stuck out here. No phone, no car… You should’ve known better.”
He gave the car another disapproving look, then turned back to his truck. “Come on, I’ll tow it for you.”
That man wasn’t thrilled about helping me, but what other option did I have?
“Fine,” I muttered. “Thank you.”
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He didn’t respond to my gratitude, he hooked my car up to his truck with quick, practiced movements, like he’d done this a hundred times before. I climbed into his truck, the leather seat cold against my skin.
“The nearest station is closed at this time,” he said as he started driving. “You’re lucky I came along. There’s nowhere else for miles.”
“So, what now?” I asked, already fearing the answer.
“I’ve got a house nearby,” he replied. “You can stay the night. No point in sleeping in your car.”
I frowned, unsure how to feel about staying with a stranger.
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But the nearest motel was too far away, and I didn’t have the money for it, anyway.
“I guess that’s my only option,” I said quietly.
“Pretty much. Name’s Clayton, by the way.”
***
When we pulled into Clayton’s driveway, the lights inside flickered dimly through the windows, casting long shadows across the porch. I hesitated before getting out.
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But then I saw the front door swing open, and a teenage girl appeared in the doorway.
“That’s Lily,” Clayton grumbled as we walked toward the house. “My daughter.”
“Lily, this is Amanda,” Clayton said gruffly, barely looking at his daughter.
“Hi,” I offered, forcing a small smile, hoping to ease some of the tension.
Lily muttered, “Hi,” without any warmth. She barely acknowledged me as her gaze quickly drifted away. The silence was thick, making me feel even more out of place.
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“Let’s eat,” Clayton said, leading us into the dining room.
Dinner wasn’t much better. Clayton sat at the head of the table, grumbling about everything from the weather to the condition of the roads.
“Storm coming tomorrow,” he mumbled. “Road’s gonna get all torn up.”
Lily rolled her eyes. “You’ve been saying that for days, Dad.”
“It’s true. I saw it on the news,” Clayton shot back, his voice a low growl.
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Every time he spoke, it felt like he was barking at the world. I quietly picked at my food. Lily glanced up at me occasionally, shooting me those same disapproving looks.
“You fixed that faucet yet?” Lily suddenly asked, breaking the silence. Her tone was sharp, aimed at her father.
“I’ll get to it,” Clayton replied, clearly irritated.
“You’ve been saying that for weeks.”
“Lily,” he warned.
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She slammed her fork down. “Mom’s barely been gone a few months, and now you’re bringing some stranger into the house?”
The tension was unbearable, and panic started to bubble up inside me. I swallowed hard, forcing myself to stay calm.
“Thank you for dinner,” I said quickly, pushing my chair back. “Good night.”
I retreated to the small guest room they had offered me. Sleep didn’t come easily, but eventually, exhaustion won out.
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***
I woke up in the middle of the night to the sound of someone moving around. The room was dark, but I could hear the faint rustling.
I fumbled for the light switch. The room lit up, and there was … Lily, standing by my bag. She was holding a piece of jewelry, and her eyes widened in shock when I caught her.
“What are you doing?” I demanded, sitting up in bed.
“I found this,” Lily said, her voice shaking, “in your bag. It’s my mom’s. You stole it!”
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I couldn’t believe what was happening. Was she trying to frame me?
Before I could respond, Clayton burst into the room. “What’s going on in here?”
“It’s a misunderstanding,” I said, glancing at Lily. “She was confused. Maybe sleepwalking, and we thought we’d have a little fun. Right, Lily?”
Lily stared at me. To my surprise, she nodded, still clutching the jewelry. Clayton looked between us, clearly not convinced, but he was too tired to argue.
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“Go to bed, both of you,” he muttered and left the room.
As soon as he was gone, I turned to Lily. “Do you want some milk?”
She blinked as if not sure what to expect, but eventually nodded. In the kitchen, we sat together, the tension easing as the night went on.
“I’m sorry,” Lily finally whispered. “I just miss her so much. My dad’s been different ever since she died.”
“I understand,” I said softly, handing her a warm mug.
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“Your dad wouldn’t have brought me here if he didn’t trust me.”
Lily sighed. “He’s not always like this. He used to be… different. Kinder. He just misses her.”
She paused. “The repair shop? It’s his. He didn’t want to let you go. That’s why he brought you here.”
I stared at her, realizing Clayton wasn’t as simple as I had thought. Suddenly, the kitchen door creaked open, and Clayton stepped inside.
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***
The morning sunlight filtered through the kitchen windows as Lily and I fumbled around, pretending we had just woken up and decided to make breakfast.
Clayton shuffled into the kitchen. He gave us both a quick nod, then turned his attention straight to me.
“The repair shop opened up,” he said gruffly. “I’m ready to work on your car. You got the keys?”
I fished the keys from my pocket and handed them over. Lily let out a small giggle, and I noticed her giving me a playful wink.
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“Hey, Dad,” Lily chimed in. “Why don’t you let Amanda stay a little longer? You know, just until the car’s fixed. I’m bored, and she’s good company. It’s nice having someone else around.”
Clayton looked between us.
“Why would it matter to you?” he grumbled. “Weren’t you headed somewhere important? Don’t want to hold you up if you’re in a hurry.”
I paused. The truth hovered on the edge of my tongue, something I hadn’t explained to anyone yet.
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“I wasn’t really headed anywhere,” I said, looking down at the table. “I was running away from my old life. My ex-husband… he took everything from me. The house, the money. Everything.”
He wasn’t expecting that, I could tell. He sighed and scratched the back of his head.
“Well, I suppose you can stay a bit. Lily doesn’t usually warm up to people, so that’s something.”
Lily grinned at me. “Thanks, Dad.”
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***
A few months passed in what felt like the blink of an eye. My car had been repaired long ago, but I was still there, in that small, quiet house.
Clayton had changed. He spent more time with us, especially with Lily, who had grown closer to me with every passing day. She was like the daughter I’d never had.
We spent long afternoons together while Clayton worked at his shop, laughing, talking, and sharing stories. For the first time in years, I felt like I had a purpose again.
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One evening, as we all sat by the ocean, eating ice cream and watching the waves roll in, Clayton turned to me.
“You could stay, you know,” he said. “You don’t have to go anywhere.”
“I think I’d like that,” I replied with a smile.
What Clayton didn’t know yet was that in eight months, he’d be a father again. Life had a funny way of giving second chances.
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If you enjoyed this story, read this one: I was tired of my family’s endless questions about my love life, so I had a wild plan. I found and brought a homeless man as my pretend fiancé to the holiday dinner. Everything seemed perfect until my mother’s reaction revealed a shocking connection between them. Read the full story here.
This piece is inspired by stories from the everyday lives of our readers and written by a professional writer. Any resemblance to actual names or locations is purely coincidental. All images are for illustration purposes only. Share your story with us; maybe it will change someone’s life.
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