Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
‘PRICE IS RIGHT’ CONTESTANT STUNS DREW CAREY WITH ‘BEST SHOWCASE BID IN THE HISTORY OF THE SHOW’
The price was almost right on Friday’s mind-blowing episode of The Price is Right.
During the Showcase Showdown host Drew Carey was left shocked to the core when one of the contestants bid so close to the actual value of the prize that Carey called it the “best Showcase bid in the history of the show.”
Patrice Masse from Grande Prairie, Alberta, Canada, played the game and made it all the way to the Showcase Showdown. He placed a $39,500 bid on a prize package that featured a trip to Miami and a new car.
When the time came to reveal the actual value of the prize package, Carey was left speechless.
“So, let me tell ya…” he began, as the crowd and Masse anxiously awaited the results.
“Thirty-nine thousand, five-oh-one.”
Source: Entertainment Tonight /Facebook
Masse’s bid was within $1, meaning he won both prize packages.
According to the current rules, any contestant who comes within $250 without going over wins both showcases. Masse’s incredible guess made him one of the show’s rare Double Showcase Winners.
Congratulations, Patrice! What an awesome win. That will for sure go down as one of the best wins in the history of game shows.
Please share if you’re a fan of The Price is Right.
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