Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
What Kids Who Once Became World Famous for Their Beauty Look Like Now
When kids, who were once recognized by the world for their beauty, grow up, they might still choose to continue their adult life under the spotlight. Some might become actors, and others famous models or influencers with millions of followers. After all, being used to the cameras and to the demands of fame since childhood can make a life of stardom more familiar and accessible.
Bright Side appreciates all kinds of beauty and grace. And this time we’ll share what some of the world’s most beautiful boys and girls look like now, in adulthood.
1. Lucky Blue Smith, 23 years old
2. Lily Chee, 18 years old
3. Anna Zak, 20 years old
4. Malina Weissman, 18 years old
5. Yara Shahidi, 21 years old
6. Peyton List, 23 years old
7. Audreyana Michelle, 22 yeas old
8. Thomas Kuc, 19 years old
9. Mackenzie Foy, 20 years old
10. Bella Harris, 21 years old
11. Oona Laurence, 19 years old
12. Ekaterina Samsonov, 18 years old
13. Nikki Hahn, 18 years old
14. Harvey Petito, 18 years old
15. Fátima Ptacek, 21 years old
16. Thylane Blondeau, 20 years old
Is it beauty or intelligence that can bring us more opportunities in life? Do you think beauty can play a negative role in the development of a child’s personality?
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