Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Fans notice concerning detail in a recent photo of 83-year-old Martha Stewart, leading to widespread comments
Martha Stewart is a well-known personality with a global following, but she recently faced backlash for a social media post that many have deemed “tone-deaf”.
The 83-year-old lifestyle mogul received significant praise earlier this year for her appearance in the Sports Illustrated Swimsuit issue. However, her latest Instagram update has not sparked the same enthusiasm among her audience.
On August 29, Stewart shared a photo from a cruise she took along Greenland’s east coast. The image features her enjoying a cocktail with the caption: “End of the first zodiac cruise from @swanhelleniccruises into a very beautiful fjord on the east coast of Greenland. We actually captured a small iceberg for our cocktails tonight”.
While Stewart likely meant her post to be lighthearted, it quickly drew criticism from followers who felt her use of an iceberg for her drink was insensitive. Many comments flooded in, expressing concern over her reference to a “small iceberg” amid the ongoing climate crisis. One user remarked: “Martha, the ice caps are meltin, don’t put them in your drink”.
Another follower stated: “I generally admire Martha and her extravagant lifestyle, but it feels a bit tone-deaf for wealthy individuals to enjoy cocktails with icebergs while the planet is suffering”. A third commenter humorously pointed out the absurdity of the situation: “As the climate warms due to the greed of a few, billionaires vacation at melting icebergs, scooping them up for cocktails. Sounds like something out of a dystopian novel!”
One user echoed similar sentiments, expressing their disillusionment: “Global warming and melting ice caps, yet we need glacier ice for cocktails?! I’ve been a fan for years, but seeing this while struggling to afford groceries is disheartening”.
Earlier this year, Stewart made headlines for confidently posing in swimwear for the cover of Sports Illustrated. She shared details about her preparation for the shoot, stating: “I didn’t starve myself, but I avoided bread and pasta for a few months”. She also emphasized her commitment to fitness, mentioning her regular Pilates routine.
In a keynote speech at a Las Vegas event, she highlighted the positive reception of her cover, noting that it inspired women of all ages to feel empowered: “The feedback was incredibly encouraging, showing that if I can do it, they can too”. What are your thoughts on Martha’s recent Instagram post? Share your opinions in the comments!
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